We returned to SXSW this year alongside the directors of Summer of ’94, Stand Together, Imagine Entertainment, and soccer legends. Together, we highlighted the legacy of the 1994 U.S. Men’s National Team – the last time the Men’s World Cup came to the U.S. and the tournament that ultimately created the U.S. Soccer Foundation.

On Thursday, we celebrated the opening of The Dean Senator Judith Zaffirini mini-pitch, created in partnership with the Zaffirini Family Foundation and the Boys & Girls Club of the Austin Area.

Soccer Will uplifts 10 million youth by 2030 by activating safe places to play as community hubs, growing the number of trained coach-mentors, and equipping parents with tools to support growth through play.

Jameer and Coach Jason's story of connection, learning, and support shows how mentorship extends beyond the game, becoming education for life and shaping who young people become on and off the pitch.

Guided by the voices of coaches and athletes who’ve lived it, this training shows how everyday coaching moments can become opportunities for connection, confidence, and growth.

We partnered with the North Texas FWC Organizing Committee, The National Soccer Roots, and the City of Lake Dallas to open a new mini-pitch at Lake Dallas City Park.

We celebrated the end of the Just Ball season at the Just Ball Unity Cup in Los Angeles with our partners adidas, NBC Universal Telemundo Enterprises, El Poder En Ti, and Colgate Bright Smiles, Bright Futures.

We’re excited to expand the reach of Yes, Coach!™ and partner with Comcast NBCUniversal Telemundo Enterprises as they launch Tu Momento. Tu Jugada. A nationwide effort to bring the excitement of the FIFA World Cup 26™ to communities across the country.

As part of the National Women’s Soccer League (NWSL) Championship weekend, we teamed up with partners to host a Unified Clinic on the mini-pitch made possible by Bay FC at Crocker Amazon Playground.