Kids play on the new LEGO mini-pitch in Albuquerque, NM
Let soccer do what soccer does.

Together, we can give millions of kids from underserved communities safe places to grow, thrive and build confidence for life.

Count Her In!

image of girls on soccer field


We have exciting news this International Day of the Girl!

Through our United for Girls Initiative we’ve tripled the number of girls from underserved communities in our programs and engaged 5,400+ women and non-binary coaches.

Equally good news: to help other organizations increase engagement among girls and young women in youth sports, we created a new playbook. The Playbook provides tangible tools and guidance based on real-life learnings for how to design more gender equitable and inclusive programs.

And it was all made possible thanks to The DICK’S Sporting Goods Foundation and adidas.