U.S. SOCCER FOUNDATION ANNOUNCES UNITED FOR GIRLS INITIATIVE TO CREATE MORE OPPORTUNITIES FOR GIRLS IN UNDERSERVED COMMUNITIES

(Washington, D.C., JUNE 6, 2019) – The U.S. Soccer Foundation today announced a new initiative, United for Girls, aimed at increasing opportunities for young girls and women from underserved communities to play soccer and reap its many benefits. The goal of the initiative is to double both the number of girls impacted by the Foundation’s programs and the number of U.S. Soccer Foundation female coach-mentors over the next three years. As a founding partner of the initiative, adidas is teaming up with the Foundation to help combat a severe dropout rate and lack of participation of young girls in sports.

According to a recent report from the Women’s Sports Foundation, 40 percent of teen girls do not participate in sports, compared to only 25 percent of teen boys[1]. Furthermore, by the age of 14, girls are dropping out of sports at twice the rate of boys. To help provide equal access to sport and teach life skills at the grassroots level, United for Girls will focus on a variety of tactics, including:   

  • Doubling the number of U.S. Soccer Foundation female coach-mentors
  • Increasing the participation of girls within existing programs by identifying best practices for recruitment and retention of female participants
  • Increasing young girls’ access to mini-pitches as part of the Safe Places to Play program
  • Expanding its current network of partners and identifying new opportunities to tackle these barriers on both the local and national levels
  • Engaging young female leaders who can spearhead these efforts in their local communities

“Unfortunately, too many girls—especially girls living in underserved communities—are being left out of the sport because there are too many barriers to overcome in order to play,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “As a result, many girls are less likely to reap the many benefits that come with playing soccer—like teamwork, perseverance, and improved decision-making skills. adidas shares our passion of changing this reality and helping more girls reach their full potential on and off the pitch, which is why we are partnering with them on this new initiative.”

As part of its She Breaks Barriers initiative to inspire, enable and support the next generation of female athletes, creators and leaders, adidas joined United for Girls as a founding partner of the initiative.

“We believe that through sport, we have the power to change lives and this partnership further exemplifies our commitment to removing barriers to sport for girls,” said Nicole Vollebregt, SVP of Global Purpose for adidas. “We’re dedicated to creating sustainable programs with lasting impact for young women in sport. Our partnership with the U.S. Soccer Foundation further allows us to empower girls and level the playing field in communities where they need it most.”

To celebrate the launch of the partnership, adidas and the U.S. Soccer Foundation will host an event for more than 100 young girls in Los Angeles on June 9. The two organizations will team up to transform a blacktop into a creative field of play where young girls can try new soccer skills and play with their friends and U.S. Soccer Foundation coach-mentors.

United for Girls supports the U.S. Soccer Foundation’s ongoing It’s Everyone’s Game movement that is driving change on the national and local levels to ensure that children in underserved communities nationwide enjoy the health and youth development benefits of the game. For more information on the movement, how to stay updated, and ways to get involved, visit itseveryonesgame.org.

To learn more about adidas’ She Breaks Barriers initiative, visit: www.adidas.com/shebreaksbarriers.

About the U.S. Soccer Foundation 
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on Twitter at @ussoccerfndn and Facebook at www.facebook.com/ussoccerfoundation.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. Join the conversation on Twitter and Instagram via @adidas.


MEDIA CONTACT
Jennifer Arnold
U.S. Soccer Foundation
jarnold@ussoccerfoundation.org
202-872-6662

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OUR PARTNERS

  • adidas

    adidas

    adidas, the Foundation’s Safe Places to Play – Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

  • APT

    APT

    APT (Advanced Polymer Technology), the Foundation’s Partner for Acrylic Coating Products, is a global leader in high performance sports surfaces. APT provides people around the world with safe, reliable, performance enhancing surfaces. APT’s Laykold Masters acrylic surfacing system will be the official surface of an estimated 500 mini-pitches. For more information on APT, please visit www.sportsbyapt.com.

  • AstroTurf

    AstroTurf

    For athletes and soccer enthusiasts, AstroTurf® is redefining how synthetic soccer fields are built and perform. The brand offers advanced, state-of-the-art synthetic turf systems with proprietary engineered technologies. A growing number of clubs, high schools, colleges, professional sports teams and municipalities continue to select AstroTurf’s LigaTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit the company’s recently redesigned website, www.astroturf.com/soccer. – See more at: https://ussoccerfoundation.org/article/astroturf-partners-with-the-u.s.-soccer-foundation-as-a-national-partner-for-field-building-program#sthash.FL8E8bAM.dpuf

  • CHA

    CHA

    CHA Sports, the Foundation’s Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport’s full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

  • The DICK'S Sporting Goods Foundation

    The DICK'S Sporting Goods Foundation

    DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

  • Hunter

    Hunter

    Hunter Industries, the Foundation’s National Partner for Irrigation Equipment, is one of the world’s leading manufacturers of irrigation equipment for turf, landscape and soccer fields.  Hunter Industries’ focus is on landscape irrigation with a significant part of its business centering on the proper care and maintenance of sports turf. For more information, please visit hunterindustries.com. Please contact Lynda Wightman, 406-273-3073, lynda.wightman@hunterindustries.com with any questions regarding the U.S. Soccer Foundation’s grants program.

  • Johnson & Johnson

    Johnson & Johnson

    Johnson & Johnson, the Foundation’s grant partner, is dedicated to supporting the next generation of female leaders by providing greater access to girls’ youth soccer programming in underserved communities nationwide. As the world’s largest and most broadly based healthcare company, Johnson & Johnson strives to create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. For more information, please visit www.jnj.com.

  • Kwik Goal

    Kwik Goal

    Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

  • MLS WORKS

    MLS WORKS

    MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

  • Musco

    Musco

    As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

  • SCORE Sports

    SCORE Sports

    SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

  • Soccer.com

    Soccer.com

    Soccer.com, the Foundation’s National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

  • Target

    Target

    Target announced a national partnership with Safe Places to Play in 2017, along with a $6 million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

  • TGI Worldwide

    TGI Worldwide

    TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

    For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

  • World Soccer Shop

    World Soccer Shop

    Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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