The U.S. Soccer Foundation Announces the Innovate to Elevate Prize to Get More Girls in Underserved Communities Playing Soccer

Innovate to Elevate prizes to be awarded to trailblazers who increase opportunities for girls to play and create initiatives to redesign gender norms in sports

WASHINGTON, D.C. – As part of its United for Girls initiative, the U.S. Soccer Foundation today launched its Innovate to Elevate Prize. The Foundation is looking for innovators, trailblazers, and change agents to develop and test new ways to engage girls and women from underserved communities in sports and to ensure that those experiences are positive.

“We created our United for Girls initiative as way to intentionally work with partners to engage more girls in soccer programs and to double the number of women leading them as coach-mentors,” said Sarah Pickens, Associate Vice President of Programs at the U.S. Soccer Foundation. “I’m proud of the success we have had so far, but I know that there are so many more organizations out there that can help us improve gender equity in youth sports. With these new ideas, we can make progress toward a more equitable and inclusive playing field for all.”

Applications for the prize opened on Monday in honor of International Day of the Girl. All applications must be received by November 20, 2021. Prizes, up to $5,000, will be announced in late December.

To be competitive, applicants will:

  • Demonstrate commitment to and deep knowledge about best practices in gender equity;
  • Present an innovative idea related to at least one of the six United for Girls strategies that will increase access to sport for girls in underserved communities and reach at least 500 girls in 2022, and;
  • Show the ability and commitment to providing aggregate participant and coach data from the innovation and stories about positive influence and/or change.

Additionally, preference will be given to organizations that include soccer in their portfolio of programming and can start implementing their innovation during the first half of 2022.

Launched in 2019, the Foundation’s United for Girls initiative aims to combat the severe dropout rate and lack of participation in young girls in sports. adidas is the founding partner of the initiative and The DICK’S Sporting Goods Foundation is the presenting partner of the initiative. Together with a cohort of more than 20 organizations, the group of partners is working to engage 100,000 girls annually in the U.S. Soccer Foundation’s programs, double the number of women who lead youth programs, and create 15 mini-pitches by 2023.

For more information, to review the full RFP, and to apply, please visit https://ussoccerfoundation.org/united-for-girls/.

ABOUT U.S. SOCCER FOUNDATION
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information, visit ussoccerfoundation.org or follow us on Twitter and Facebook.

MEDIA CONTACT:
Jennifer Arnold, U.S. Soccer Foundation
jarnold@ussoccerfoundation.org; 202-872-6662

 

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OUR PARTNERS

adidas

adidas

adidas, the Foundation’s Safe Places to Play – Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

CHA

CHA

CHA Sports, the Foundation’s Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport’s full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

The DICK'S Sporting Goods Foundation

The DICK'S Sporting Goods Foundation

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

GEICO

GEICO

GEICO is committed to impacting local communities through Educational programs, Community Development projects and Equity & Inclusion initiatives. To date, GEICO has donated to 7,000+ charities and averaged between $6 and $8 million in annual giving over the last two decades. To learn more about GEICO’s commitment to the community please visit www.geico.com/about/in-the-community.

Kwik Goal

Kwik Goal

Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

MLS WORKS

MLS WORKS

MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

Musco

Musco

As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

SCORE Sports

SCORE Sports

SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

Soccer.com

Soccer.com

Soccer.com, the Foundation’s National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

 

 

 

Target

Target

Target announced a national partnership with Safe Places to Play in 2017, along with a $6 million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

TGI Worldwide

TGI Worldwide

TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

World Soccer Shop

World Soccer Shop

Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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