SOCCER MINI-PITCH HONORING BLACK WOMEN’S PLAYER COLLECTIVE AND BLACK PLAYERS FOR CHANGE OFFICIALLY OPEN FOR PLAY AT CULLEN MIDDLE SCHOOL

Houston, TX – A new soccer mini-pitch honoring members of Black Women’s Player Collective (BWPC) and Black Players for Change (BPC) is now open at Cullen Middle School in Houston. The mini-pitch is one of 18 that was recently completed as part of a national partnership between BWPC, BPC, the U.S. Soccer Foundation, Musco Lighting, and adidas in communities of significance for members of BWPC and BPC.

The mini-pitch at Cullen Middle School honors members of the BWPC, many of whom play for (or have played for) the Houston Dash and are passionate about the BWPC’s mission. Imagery of members of the BWPC and inspirational quotes surround the pitch.

“Houston is a vibrant city full of diversity and a strong black community, and BWPC is very excited about the mini-pitch here in Houston at Cullen,” said BWPC Executive Board Member Imani Dorsey. “We hope this mini-pitch gives more black girls an opportunity to engage with local BWPC members at the Dash and with the Houston soccer community at large.”

“We are excited to have this phenomenal mini-pitch soccer field that will greatly benefit our students,” Cullen Middle School Principal Jacqueline Thompson said. “It will provide students many opportunities to demonstrate their athletic abilities and talents. We appreciate the thoughtfulness of this initiative.”

The mini-pitch initiative is part of partners’ collective efforts to remove systemic barriers that keep children of color—specifically Black children—from playing the game and gaining the many benefits that come with being involved in the sport.

“It’s hard to believe all that we’ve accomplished in one year,” said BPC Co-Founder and Executive Director Justin Morrow. “Thanks to U.S. Soccer Foundation, Musco Lighting, and adidas who supported us from day one. We started with a good project that transformed into a great one when Black Women’s Player Collective joined. These mini-pitches represent our dedication not only to these communities but also to our mission to make this sport more inclusive, and we’re not done yet.”

“What this group of partners has been able to accomplish in just one year is incredible,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “Not only do children now have more safe places to play right in their neighborhoods, but they have been connected with athletes and mentors who look like them, which is so important to helping them see themselves in all aspects of our sport and society.”

This work contributes to already-existing U.S. Soccer Foundation initiatives in Houston. Houston Dynamo FC owner Ted Segal, along with Houston Dynamo minority FC owner Ben Guill and former Dynamo and Dash minority owner Jake Silverstein are working with the Foundation to create 15 mini-pitches in the greater Houston area by 2024, six of which have already been installed across the region. In addition, the U.S. Soccer Foundation has been running its proven Soccer for Success program with Houston Parks & Recreation since the program’s inception—engaging more than 6,500 children to date.

In September 2021, the Houston 2026 World Cup Bid Committee and the U.S. Soccer Foundation announced a $6 million campaign to support Houston 2026’s Grow the Game initiative aimed at providing underserved communities access to the world’s most popular sport. These efforts are still currently underway.

BPC and BWPC mini-pitches in other parts of the country are in Alexandria, VA; Durham, NC; Fresno, CA; Hawthorne, CA; Indianapolis, IN; Kissimmee, FL; Louisville, KY; Rex, GA; Sacramento, CA; San Diego, CA; and Woodbridge, VA.

In addition to the 12 mini-pitches funded by BPC, BWPC, Musco Lighting, adidas, and the U.S. Soccer Foundation, other partners have joined these efforts, bringing another six mini-pitches to fruition throughout the year.

In October 2020, adidas, BPC, Musco, the New York Red Bulls, Wells Fargo, and the U.S. Soccer Foundation celebrated the opening of a double mini-pitch honoring the BPC at West Side High School in Newark, NJ. It was the first mini-pitch project in which the U.S. Soccer Foundation – along with the New York Red Bulls and Musco – collaborated with BPC.

In June 2021, New York City Soccer Initiative partners joined BPC and BWPC to unveil a mini-pitch in Harlem as part of a 50-pitch project that was completed in fall 2021.

In December 2021, local Sacramento partners Mutual Assistance Network and Sacramento Republic FC provided additional funding to create the first-ever four-court mini-pitch complex at Charles Robertson Park, which is the centerpiece of a larger park renovation to create additional safe places for play in the North Sacramento neighborhood.

Learn more about the BPC/BWPC Mini-Pitch Initiative here.

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ABOUT BLACK PLAYERS FOR CHANGE
Black Players for Change (BPC) is an independent organization consisting of over 170+ players, coaches and staff of MLS, working to bridge the racial equality gap that exists in society. BPC is committed to tackling the racial injustices that have limited Black people from having an equitable stake in the game of soccer and society. Among the many goals the organization strives to advance the attention on human right inequalities from protest to programs, partnerships and policies that address systemic racism. For more information visit www.BlackPlayersForChange.org or follow us on Twitter and Instagram.

ABOUT BLACK WOMEN’S PLAYER COLLECTIVE
The Black Women’s Player Collective (BWPC) is a nonprofit organization that elevates the image, value, and representation of Black women as athletes and leaders in business, industry, and public and private institutions. The BWPC currently consists of the 43 Black women competing in the NWSL as of 2020 and aims to provide a collective voice to the Black perspective and experience of a professional female athlete amidst the incessant and pervasive racial inequality and social injustice plaguing our country. Follow us on Twitter and Instagram.

ABOUT U.S. SOCCER FOUNDATION
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on Twitter and Facebook.

ABOUT ADIDAS
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Isco, Dele Alli, Karim Benzema, Vivianne Miedema, Lindsey Horan & Wendie Renard.

ABOUT MUSCO LIGHTING
Since 1976, Musco Lighting has led the world in the design and manufacture of sports and large area lighting solutions. The company has pioneered lighting systems that enhance the venue and its purpose, are sensitive to the environment, and are cost-effective to own and operate. Musco has been engineering systems around the LED for more than a decade, and has designed permanent and temporary solutions for everything from Little League® fields to Olympic Games. The company has earned awards including an Emmy for the quality of its lighting in television broadcasts and a Technical Academy Award for movie lighting. Musco’s global team of experts partner with customers to plan, complete, and maintain a trouble-free solution for their facilities.

MEDIA CONTACT:

Jennifer Arnold, U.S. Soccer Foundation
jarnold@ussoccerfoundation.org; 202-872-6662

Larry Leonard, Houston ISD Media Relations
Larry.Leonard@Houstonisd.org

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OUR PARTNERS

adidas

adidas

adidas, the Foundation’s Safe Places to Play – Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

CHA

CHA

CHA Sports, the Foundation’s Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport’s full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

The DICK'S Sporting Goods Foundation

The DICK'S Sporting Goods Foundation

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

GEICO

GEICO

GEICO is committed to impacting local communities through Educational programs, Community Development projects and Equity & Inclusion initiatives. To date, GEICO has donated to 7,000+ charities and averaged between $6 and $8 million in annual giving over the last two decades. To learn more about GEICO’s commitment to the community please visit www.geico.com/about/in-the-community.

Genesis Gives

Genesis Gives

Genesis Gives is a corporate social responsibility initiative from Genesis Motor North America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities.

Kwik Goal

Kwik Goal

Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

Miami Children's Trust

Miami Children's Trust

The Children’s Trust supports Soccer for Success programming in South Florida. The Children’s Trust is a dedicated source of revenue established by voter referendum to improve the lives of children and families in Miami-Dade County.

MLS WORKS

MLS WORKS

MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

Musco

Musco

As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

SCORE Sports

SCORE Sports

SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

Soccer.com

Soccer.com

Soccer.com, the Foundation’s National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

 

 

 

Target

Target

Target announced a national partnership with Safe Places to Play in 2017, along with a $6 million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

Telemundo

Telemundo

The U.S. Soccer Foundation and Telemundo are joining efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally. Telemundo will also serve as the first official and exclusive Spanish-language media partner of the U.S. Soccer Foundation. For more information visit https://www.telemundo.com/el-poder-en-ti.

TGI Worldwide

TGI Worldwide

TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

World Soccer Shop

World Soccer Shop

Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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