Rain or Shine, Unity Wins: NYC’s 4th Unity Cup Brings the Energy!

The 4th NYC Unity Cup delivered exactly what we hoped for: close to 800 attendees, non-stop pickup action, and fresh activations that had people talking all day. Even the rain couldn’t dampen the incredible energy and community spirit that made this event such a success.

Our partners absolutely elevated the experience. Club Eleven brought their mobile soccer museum and created an immersive expereince for the ballers. Colgate provided free dental screenings and custom player cards. Design FC facilitated a jersey customization and jersey design workshop that will inspire next year’s official jersey design. The NY/NJ Host Committee brought their electric tour bus with a DJ and interactive games that kept energy high all day.

Frankie Flo captivated the crowd with opening ceremony freestyle demonstrations. Gotham FC launched their new street team at our event, creating the perfect collision of professional and grassroots soccer energy. 5aSide Media and Wavy Footy brought their signature aesthetic to both the indoor soundtrack and visual storytelling.

The Unity Cup stays true to its roots: ballers connecting over pickup games and celebrating what makes soccer universal. These activations amplified every moment beyond what happens between the lines.

Massive shoutout to our incredible partners adidas and the NY/NJ Host Committee for bringing this vision to life! The beautiful game just got a little more beautiful thanks to you. Onward to spreading even more unity, one pickup game at a time!