Celebrating Hispanic Heritage Month Through Soccer

This Hispanic Heritage Month, we took a deep dive into the heart of the game and the powerful connections that soccer builds within Hispanic communities across the country.

Through a special Q&A series, we celebrated five remarkable leaders—Rubens, Adrian, Emily, Chloe, and Freddy—each bringing their own unique stories, experiences, and love for soccer to light.

From the fields of Southern California to the bustling parks of New York, these program partners shared with us how soccer has shaped their lives and helped them create a lasting impact on young players in their communities. 

Meet our coach-mentors! 

Graphic with soccer balls and colorful accents that reads: 'Celebrating Hispanic Heritage Through Soccer.' Includes the U.S. Soccer Foundation logo.
A group of girls in soccer uniforms stand in a huddle on a field. Quote: 'Soccer eases cultural tension within Hispanic communities. It creates hope and unity and is a spark for social change and mobility for many youth living in our communities.' — Rubens Lizarraga, The Salvation Army, Southern California Division.
Adrian Juarez speaks into a microphone with one arm raised, addressing a crowd at an outdoor event. Quote: 'Soccer is in our blood and is a part of Hispanic culture. It is also a mechanism for us to express our culture and share it with the world.' — Adrian Juarez, Houston Park and Recreation Department.
Emily Campos, wearing an orange shirt, smiles in a group selfie with teammates on a soccer field. Quote: 'Soccer isn’t just a sport—it’s a tool for growth, for connection, and for building your future. Be proud of your heritage, and let it fuel your passion on and off the field.' — Emily Campos, NYC Department of Youth & Community Development.
Chloe Gonzalez stands on a soccer field making a heart shape with her hands above her head. Quote: 'Soccer is more than just a game, it’s a way for Hispanics to celebrate their heritage, preserve traditions, and express pride. Soccer is a symbol of our identity and unity.' — Chloe Gonzalez, FCC USA.
Freddy Medina, wearing an orange Just Ball t-shirt and black cap, stands on a soccer field. Quote in Spanish: 'Le diría a cada joven que empieza jugar fútbol que aproveche la oportunidad que tiene ahora para poder entrenar, compartir, conocer y participar en esta programa que va directamente para ellos y por ellos.' — Freddy Medina, Iconic Sports Lab

Learn More About Our Programs

  • Safe Places to Play Logo
  • Soccer for Success Logo
  • Just Ball League Logo
  • Coach-Mentor Training Logo