Kids play on the new LEGO mini-pitch in Albuquerque, NM
Let soccer do what soccer does.

Together, we can give millions of kids from underserved communities safe places to grow, thrive and build confidence for life.

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Stories of Impact

Jameer's Story

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  • We're proud to play a role in helping to increase the opportunity for young athletes from all backgrounds to have access to the sport. We look forward to the positive impact the mini-pitches have on young athletes and local communities for years to come.

    Skate Noftsinger

    Director of Soccer Sports Marketing, Addidas

More Than Just a Pitch

A place to make new friends. A place to be themselves. A safe place to play. These are all things we hear from children about what their new mini-pitch means to them.

An image of a mini-pitch in use, header with “More Than a Pitch” below an adidas logo, and a link to YouTube.

Program: Soccer for Success

Partner: Target

Impact & Benefits

Our work is important because it's proven to help kids long-term, with over 500 mini-pitches & 4,000 kids that benefit in our programs.

  • 400,000children building positive skills through our programs
  • 500mini-pitches that provide safe places to stay nationwide
  • 88%of kids work better on a team with other kids
  • 86%kids adopt positive social behaviors like staying in school

Dalila's Story

A caring coach-mentor and a safe place to release her stress helped Dalila her turn her life around during a challenging time. Now, she's a first-generation high school graduate and college student with ambitions to get her PhD.

A description of Dalila’s experience with soccer, her picture, and a link to her story on YouTube.

Program: Soccer for Success

Empowering Girls on and off the Field

A place to make new friends. A place to be themselves. A safe place to play. These are all things we hear from children about what their new mini-pitch means to them.

Program: Soccer for Success

Partner: Adidas

  • I was expecting a lot of soccer and maybe less youth development. I learned more than I thought I would be learning. Discussing empathy and discussing finding your strengths in the community...I've been really pleased at how in depth we've been able to go.

    Valerie

    Director of Soccer Sports Marketing, Addidas

Big partners, bigger impact

Our work is made possible by a vast network of partners committed to supporting underserved communities

  • Target logo update
  • adidas logo