U.S. Soccer Foundation Renews National Partnership with Telemundo as its Official Spanish-Language Media Partner
Partnership with NBCUniversal Telemundo Enterprises Includes Support to Amplify U.S. Soccer Foundation’s United for Girls Playbook aimed at helping organizations better engage girls and women in underserved communities in soccer, leading to the FIFA Women’s World Cup 2023™
Miami, FL– March 22, 2023 – The U.S. Soccer Foundation is extending its partnership with NBCUniversal Telemundo Enterprises as the official Spanish-language media partner for the second year. The announcement will be shared today at the “Unstoppable Women in Sports: Changing the Game Together” event at Telemundo Center as part of the network’s ongoing celebrations of Women’s History Month under this year’s campaign: “Change the Game” (Cambia el Juego). The renewed partnership spotlights the organizations’ long-standing commitment to encourage Latino girls and boys to live healthy and happy lives through soccer, especially in under-resourced communities.
Research shows that girls and women who play sports have higher levels of confidence and self-esteem. Yet, according to the Women’s Sports Foundation, girls are less likely to participate in sports compared to boys (38% vs 25%) and, by age 14, drop out from sports at two times the rate of boys. Telemundo’s joint effort with the U.S. Soccer Foundation aims to combat these realities by promoting the United for Girls Playbook, which helps organizations develop strategies to ensure the next generations of girls and women succeed on and off the field.
“We are thrilled to partner with the U.S. Soccer Foundation because we strongly believe in supporting initiatives that create more opportunities for unstoppable Latino girls and women,” said Christina Kolbjornsen, SVP, Corporate & External Affairs, NBCUniversal Telemundo Enterprises. “This renewed partnership aims to combat the inequities in access to facilities and representation that exist among communities of color across the U.S. We’re looking forward to continue helping the Foundation expand their reach across the Latino community.”
The extended partnership is part of the network’s award-winning initiative, Mujeres Imparables (Unstoppable Women), focused on celebrating and inspiring women’s progress and achievements across all sectors of society. Mujeres Imparables is an overarching campaign under El Poder en Ti, Telemundo’s community outreach initiative, aiming to elevate U.S. Latinos.
“We are delighted to continue our partnership with Telemundo as our official Spanish-language media partner and work together to ensure that girls and boys have opportunities to play and benefit from our game,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “Together with Telemundo’s support, we can continue to use our game to improve children’s lives and strengthen communities.”
The importance of sports for women and girls will be further highlighted by panelists at today’s Unstoppable Women in Sports event at Telemundo Center, including Cindy Parlow Cone, President of the U.S. Soccer Federation; Marissa Solis, SVP, Global Brand and Consumer Marketing, NFL; Eglantina Zingg, Founder and President, Goleadoras; and moderated by Telemundo’s Ana Jurka, Sports and Entertainment Anchor. The U.S. Soccer Federation recently entered into a multimedia rights agreement to make Telemundo the new exclusive Spanish-language home of the Women’s and Men’s National Teams across all platforms, including Peacock, in the United States.
As part of the 2023 U.S. Soccer Foundation partnership, Telemundo will translate the United for Girls Playbook to Spanish. In addition, Telemundo will continue supporting the U.S. Soccer Foundation’s Soccer for Success after-school program, which is led by trained coach-mentors who help students establish life-long healthy habits and improve their physical, social, and emotional well-being. An evaluation of the program found that 88% of participants work better on a team, 86% stay away from anti-social behaviors, and 83% improve their health outcomes after participating in the program.
Telemundo is also proud to be a Gold Level Sponsor of the U.S. Soccer Foundation’s Congressional Soccer Match, presented by U.S. Soccer, which will be held in June in Washington D.C. As part of the sponsorship, Telemundo will lead an activation to celebrate soccer while building awareness of the power of sports and the need for equitable access to the game. All the proceeds from this charity match will directly support the U.S. Soccer Foundation’s youth programs.
For the first time, a Playmakers’ Summit will also take place on the day of the Congressional Soccer Match. The summit will include sessions from soccer luminaries on the power of soccer as a vehicle for social change, equity, and unity —incorporating changemakers, community leaders, and speakers from across the nation dedicated to improving the field of sports-based youth development.
Telemundo will also participate in the Just Ball League Unity Cups in May in New York City and June in Los Angeles. The U.S. Soccer Foundation’s Just Ball League, created with adidas, uses mini-pitches and other community hubs to create opportunities for league play at the neighborhood level while removing barriers such as transportation and cost—which often prohibit children in underserved communities from being able to play.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 95% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 61 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Telemundo is the exclusive U.S. Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games, as well as the Premier League and Mexican soccer team Chivas. The #1 producer of scripted Spanish-language content in the U.S., Telemundo Global Studios includes Telemundo Television Studios, Telemundo Streaming Studios, and Underground Producciones. Telemundo’s new Tplus content brand on Peacock features programming developed for the full spectrum of Hispanics. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
ABOUT U.S. SOCCER FOUNDATION
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on Twitter, Facebook, and Instagram.
NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises
U.S. Soccer Foundation