U.S. SOCCER FOUNDATION HONORED AS U.S. SOCCER 2022 SHEBELIEVES AMBASSADOR

U.S. Soccer Foundation Joins Network of Nonprofit Organizations Working Across Sectors and The Nation to Positively Impact Girls & Women

Washington, D.C. (Feb. 23, 2022) – The U.S. Soccer Foundation has been selected by the U.S. Soccer Federation as a 2022 SheBelieves Ambassador. This special program unites and elevates nonprofit organizations embodying the SheBelieves mission of inspiring and empowering girls and young women.

U.S. Soccer is the governing body of the sport of soccer in the United States and oversees 24 National Teams, including the four-time FIFA Women’s World Cup Champions, the U.S. Women’s National Team.

Through the SheBelieves Ambassadors program, the U.S. Soccer Foundation will continue to work directly with the Federation to showcase each other’s mission, people, initiatives, and resources, to positively impact girls and women.

“We enjoyed being a member of the inaugural class of SheBelieves Ambassadors and are excited to continue to work with other organizations to engage more girls and women in our game,” said Sarah Pickens, Associate Vice President of Programs at the U.S. Soccer Foundation. “Together, we can continue to ensure that underserved communities and girls and children of color have access to innovative play spaces and proven programs that foster well-being and help them reach their full potential.”

The second annual class of SheBelieves Ambassadors will focus on supporting girls and women from diverse or underserved communities. The nonprofits selected, including the U.S. Soccer Foundation, operate across a variety of sectors including the arts, STEM, education, community development, and professional development.

The shared theme reflects U.S. Soccer’s commitment to championing diversity, equity, inclusion, and belonging (DEIB) and using its platforms to amplify national conversations fostering DEIB.

“SheBelieves Ambassadors are doing extraordinary work for girls and women who are too often overlooked, underrepresented, or underserved,” said U.S. Soccer President, Cindy Parlow Cone. “We are honored to welcome and celebrate this year’s class of SheBelieves Ambassadors, who align with both our SheBelieves mission to empower girls and young women and U.S. Soccer’s core principles of advancing diversity, equity, inclusion and belonging. Where our U.S. Women’s National Team inspire us on the field, these organizations inspire us off of it.”

As part of the SheBelieves Ambassadors program, the U.S. Soccer Foundation will connect with fellow Ambassadors, be promoted across U.S. Soccer’s extensive social media network – including a spotlight feature on a female staff member or beneficiary – and will be featured on scoreboards and in-venue announcements at the final match of the 2022 SheBelieves Cup, presented by Visa. Ambassadors will also enjoy complimentary access to the SheBelieves Summit, presented by Deloitte, and creatively work with U.S. Soccer and Federation staff on bespoke collaborations meeting the nonprofits’ current needs. This year’s class will also participate in a three-part capacity-building series focused on organizational and professional development topics of their choosing.

The SheBelieves Ambassadors program recognizes the critical role nonprofits and their staffs have in impacting lives and affect positive cultural change. Ambassadors are announced each year around U.S. Soccer’s SheBelieves Cup, one of the world’s premier annual international women’s soccer tournaments.

THE 2022 SHEBELIEVES AMBASSADORS ARE:

  • Black Girls Code – Building pathways for young women of color to embrace the current tech marketplace as builders and creators by introducing them to skills in computer programming and technology.
  • Brown Girls Do Ballet – Promoting diversity in the arts through annual scholarships, a mentor network, and community programs to empower young girls, and increasing participation of underrepresented populations in ballet programs through ballet performances, photo exhibitions, and resources.
  • Esperanza United – Mobilizing Latinas and Latin@ communities to end gender-based violence through its Latina Advocacy Framework providing a foundation on how best to support Latin@ survivors, families, and communities to gain greater safety, connectedness, and self-sufficiency.
  • National Queer Asian Pacific Islander Alliance (NQAPIA) – empowering LGBTQ Asians and Pacific Islanders through capacity building, policy and advocacy advancing intersectional justice and equity, ensuring LGBTQ API representation in research and resources, and supporting a federation of grassroots community organizations.
  • Play Like A Girl! – Leveraging sports to build a diverse pipeline of young women in STEM fields by helping more than 1,250 girls annually to build confidence and leadership skills during their critical middle school years.
  • PowerPlay – Advancing the lives of girls through sports and helping them grow physically, emotionally, and academically stronger through confidence-building athletics and play.
  • She’s The First (STF) – Fighting for a world where every girl chooses her own future, by teaming up with grassroots organizations across the globe to make sure girls everywhere are educated, respected, and heard.
  • U.S. Soccer Foundation – Providing underserved communities access to innovative play spaces and programs that instill hope and foster well-being, while increasing girls’ and women’s participation through the Foundation’s United for Girls initiative.

ABOUT SHEBELIEVES
SheBelieves is a platform that encourages girls and women of all ages to accomplish their goals and dreams, in sports and beyond. SheBelieves was originally launched in the run-up to the 2015 FIFA Women’s World Cup and has since evolved into a special series of events and programming that bring a powerful message of empowerment and that of believing in yourself into communities across the nation.

ABOUT U.S. SOCCER FOUNDATION
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on Twitter and Facebook.

JOIN US

Join the U.S. Soccer Foundation in the movement to improve lives through soccer.

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OUR PARTNERS

adidas

adidas

adidas, the Foundation’s Safe Places to Play – Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

CHA

CHA

CHA Sports, the Foundation’s Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport’s full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

The DICK'S Sporting Goods Foundation

The DICK'S Sporting Goods Foundation

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

GEICO

GEICO

GEICO is committed to impacting local communities through Educational programs, Community Development projects and Equity & Inclusion initiatives. To date, GEICO has donated to 7,000+ charities and averaged between $6 and $8 million in annual giving over the last two decades. To learn more about GEICO’s commitment to the community please visit www.geico.com/about/in-the-community.

Genesis Gives

Genesis Gives

Genesis Gives is a corporate social responsibility initiative from Genesis Motor North America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities.

Kwik Goal

Kwik Goal

Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

Miami Children's Trust

Miami Children's Trust

The Children’s Trust supports Soccer for Success programming in South Florida. The Children’s Trust is a dedicated source of revenue established by voter referendum to improve the lives of children and families in Miami-Dade County.

MLS WORKS

MLS WORKS

MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

Musco

Musco

As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

SCORE Sports

SCORE Sports

SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

Soccer.com

Soccer.com

Soccer.com, the Foundation’s National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

 

 

 

Target

Target

Target announced a national partnership with Safe Places to Play in 2017, along with a $6 million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

Telemundo

Telemundo

The U.S. Soccer Foundation and Telemundo are joining efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally. Telemundo will also serve as the first official and exclusive Spanish-language media partner of the U.S. Soccer Foundation. For more information visit https://www.telemundo.com/el-poder-en-ti.

TGI Worldwide

TGI Worldwide

TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

World Soccer Shop

World Soccer Shop

Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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