NEW MINI-SOCCER PITCH OPENS AT HARLEM’S COLONEL CHARLES YOUNG PLAYGROUND

Mini-Pitch Is Part of the New York City Soccer Initiative and Honors Black Players for Change and Black Women’s Player Collective

New York, NY – Today, the New York City Soccer Initiative (NYCSI) partners—the Mayor’s Fund to Advance New York City, NYC Parks, New York City Football Club (NYCFC), the U.S. Soccer Foundation, adidas, and Etihad Airways—announced that a new mini-soccer pitch is now open at Colonel Charles Young Playground in Harlem, a park named after a pioneering African American Army officer, cartographer, teacher, and diplomat. The mini-pitch is part of the five-year partnership to construct 50 community pitches across all five boroughs by the end of 2021.

This mini-pitch is unique because it was created in partnership with and designed by Black Players for Change (BPC) and Black Women’s Player Collective (BWPC)—two independent, Black player-led organizations focused on tackling racial injustices in society and in the game of soccer. BPC and BWPC members plan to visit the site often and form long-term relationships with the youth programs offered at the park.

BPC and BWPC come together as one voice in a new video, which can be viewed here: https://blackplayersforchange.org/Together.

“Announcing a project like this on what will be seen and learned as a pivotal day in Black Soccer history is inspiring. To see BPC and BWPC come together to advocate as one voice in partnership with the U.S. Soccer Foundation and NYCFC while continuing our work to build paths of equity in our game is extraordinary,” said Quincy Amarikwa, Founder and Director of Strategic Partnerships of BPC. “A big thank you to the Mayor’s Fund, adidas, and Etihad for committing to a long-term vision and recognizing the value of these forward-thinking organizations.”

“We are overjoyed by the installation of this mini-pitch at Colonel Charles Young Playground in Harlem. The BWPC aims to share Black experiences with the general public while also making the sport of soccer increasingly accessible to BIPOC communities,” said Imani Dorsey, BWPC Executive Board Member. “This pitch, its location, and its coming together in time for Juneteenth marks an unprecedented celebration of blackness in the soccer community we are proud to be a part of. Thank you to the tireless work of the U.S. Soccer Foundation, NYCFC, the Mayor’s Fund to Advance New York City, Etihad Airways, and adidas to recognize the vision we and BPC had for this pitch and bringing it to life for all to enjoy.”

NYCFC CEO Brad Sims commented:

“Today, on Juneteenth, we are so proud to unveil our newest community mini-soccer pitch in Harlem alongside NYCFC partners from Black Players for Change (BPC) and the Black Women’s Player Collective (BWPC). This pitch will help us continue providing access to free soccer, safe places for young people to play, and shine a light on the need for equality throughout urban neighborhoods. This new pitch, dedicated to the need for change, is the latest development in our larger New York City Soccer Initiative which will see 50 mini-pitches constructed in underserved areas across the five boroughs by the end of 2021.

We are proud to be a part of – and represent – such a diverse City. We have pledged to make impactful and ongoing change across New York City and will continue to foster an inclusive culture in line with our core values of equality and respect.”

Launched in 2016, NYCSI was the first-of-its-kind, $3 million public-private partnership to create and maintain 50 mini-pitches across the city over five years and expand free soccer programming to 10,000 young New Yorkers. This pitch is the 42nd to be completed—with all 50 expected to be installed later this fall.

Free programming—including the U.S. Soccer Foundation’s Soccer for Success program run by the Department of Youth & Community Development (DYCD) and NYCFC’s City in the Community (CITC) youth programming—will run at all of these locations. These programs aim to further reduce barriers to the game for children of color and those living in underserved communities as well as connect children with coach-mentors and teach critical life skills.

The Colonel Charles Young Playground mini-pitch is the third mini-pitch BPC and BWPC have partnered on so far to provide greater access for Black children to play the game. Two pitches in Hawthorne and San Diego, California opened earlier this year as part of a 12-mini-pitch initiative led by the two groups in partnership with adidas, Musco Lighting, and the U.S. Soccer Foundation. The ten other pitches will be completed this year. The partners will also work to ensure that the pitches are open for pick-up play and that there are opportunities for high-quality soccer programs, such as the U.S. Soccer Foundation’s Soccer for Success program, which also seeks to remove barriers to the game and use the game to teach critical life skills and healthy habits.

“We’re proud to open this new mini-pitch on Juneteenth in a park that honors a prominent Black Army officer,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “Through these partnerships and our work, we strive to ensure that every child—no matter their race—has an opportunity to play our game and has role models that look like them on and off the field.”

“Creating safe spaces, like these soccer mini-pitches, for all children to come play, exercise, and engage with one another is an extraordinary accomplishment and a moment to be celebrated. Thank you to the U.S. Soccer Foundation, New York City Football Club, adidas, and Etihad Airways for bringing the gift of soccer to communities all across our city,” said Daniele Baierlein and Jorge Luis Paniagua Valle, Co-Executive Directors of the Mayor’s Fund to Advance New York City. “We would also like to recognize the Black Players for Change (BPC) and Black Women’s Player Collective (BWPC) for their dedication to this project and creativity in designing the latest pitch. The grand-opening of this mini-pitch at Colonel Young Playground, in a neighborhood that is steeped in civil rights history, brings us one step closer to bending the arc of equality back towards justice for all.”

“We are happy to welcome this new mini soccer pitch to Colonel Charles Young Playground as we commemorate Juneteenth and honor the Black experience in New York City,” said NYC Parks Commissioner Mitchell J. Silver, FAICP. “The mini-pitch will expand access to recreational opportunities and serve as a resource for the Harlem community. We thank New York City Football Club, the U.S. Soccer Foundation, Black Players for Change, Black Women’s Player Collective, and all who came together to make this happen.”

A grand opening of this Harlem mini-pitch and other park improvements will be held in the coming weeks.

Photos of the Colonel Charles Young Playground mini-pitch and members of the BPC and BWPC can be downloaded here.

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ABOUT BLACK PLAYERS FOR CHANGE
Black Players for Change (BPC) is an independent 501(c)(3) organization consisting of over 170+ Black players, coaches and staff of MLS, working to bridge the racial equality gap that exists in society. BPC is committed to tackling the racial injustices that have limited Black people from having an equitable stake in the game of soccer and society. Among the many goals the organization strives to advance the attention on human rights inequalities from protest to programs, partnerships and policies that address systemic discrimination. For more information visit www.BlackPlayersForChange.org or follow us on Twitter and Instagram. #TogetherThereWillBeChange

ABOUT BLACK WOMEN’S PLAYER COLLECTIVE
The Black Women’s Player Collective (BWPC) is a nonprofit organization that elevates the image, value, and representation of Black women as athletes and leaders in business, industry, and public and private institutions. The BWPC currently consists of the 43 Black women competing in the NWSL as of 2020 and aims to provide a collective voice to the Black perspective and experience of a professional female athlete amidst the incessant and pervasive racial inequality and social injustice plaguing our country. Follow us on Twitter and Instagram.

ABOUT NEW YORK CITY FOOTBALL CLUB
New York City Football Club (NYCFC) is an American professional soccer team that competes in Major League Soccer (MLS) in the Eastern Conference of the League. It was announced as the League’s 20th franchise on May 21, 2013 and is the first and only MLS Club located within the five boroughs of New York City. NYCFC kicked off its inaugural MLS season in March 2015 and is majority owned by City Football Group (CFG). In 2019, the Club finished top of the Eastern Conference and qualified for the 2020 Concacaf Champions League for the first time in franchise history. NYCFC’s Academy features teams from the U-12 to U-19 age groups and became the first Academy in the country to win back-to-back national titles at the U-19 level. NYCFC proudly supports City in the Community (CITC) foundation to use the power of soccer to uplift communities; one of the programs, New York City Soccer Initiative (NYCSI) is a first-of-its-kind public-private community partnership to open 50 mini-soccer pitches in underserved NYC neighborhoods in five years.
Website: NYCFC.com | Twitter: @NYCFC | Instagram: @NYCFC | Hashtags: #NYCFC | Facebook.com/NewYorkCityFC

ABOUT MAYOR’S FUND TO ADVANCE NEW YORK CITY
The Mayor’s Fund to Advance New York City is a 501(c)(3) not-for-profit organization working with 50 City agencies and offices, 300 institutional funders, and 100 community-based partners. The Mayor’s Fund works in partnership with the business and philanthropic communities to advance initiatives that improve the lives of residents in all five boroughs. It seeks to seed promising, evidence-based models; evaluate the efficacy of new public programs and policies; bring innovative solutions to scale; and respond to the emerging needs of the city by building public-private partnerships. First Lady of New York City Chirlane McCray is chair of the Mayor’s Fund Board of Directors. In addition, the Mayor’s Fund has an Advisory Board of prominent civic and business leaders to advise and assist the Board of Directors. Follow the Mayor’s Fund @NYCMayorsFund on Twitter and subscribe to their newsletter here.

ABOUT U.S. SOCCER FOUNDATION
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information, visit www.ussoccerfoundation.org or follow us on Twitter and Facebook.

MEDIA CONTACTS:
Jennifer Arnold, U.S. Soccer Foundation; jarnold@ussoccerfoundation.org; 202-872-6662
Sirena Amarikwa, Black Players for Change; Sirena@BlackPlayersForChange.org

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Soccer Shots

Soccer Shots

Based outside of Harrisburg, Pennsylvania, Soccer Shots is an international franchise system that provides children ages two through eight with developmentally appropriate soccer classes taught by fully-trained soccer coaches. The brand’s curriculum-based program designed by early childhood specialists, is offered in more than 300 territories across 42 states and Canada, serving over 540,000 children each year. Soccer Shots was founded by two professional soccer players who identified a need for engaging, character building soccer programs for children under age eight. To find a Soccer Shots program near you, visit SoccerShots.com.

adidas

adidas

adidas, the Foundation’s Safe Places to Play – Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

CHA

CHA

CHA Sports, the Foundation’s Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport’s full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

The DICK'S Sporting Goods Foundation

The DICK'S Sporting Goods Foundation

DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

GEICO

GEICO

GEICO is committed to impacting local communities through Educational programs, Community Development projects and Equity & Inclusion initiatives. To date, GEICO has donated to 7,000+ charities and averaged between $6 and $8 million in annual giving over the last two decades. To learn more about GEICO’s commitment to the community please visit www.geico.com/about/in-the-community.

Genesis Gives

Genesis Gives

Genesis Gives is a corporate social responsibility initiative from Genesis Motor North America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities.

Kwik Goal

Kwik Goal

Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

Miami Children's Trust

Miami Children's Trust

The Children’s Trust supports Soccer for Success programming in South Florida. The Children’s Trust is a dedicated source of revenue established by voter referendum to improve the lives of children and families in Miami-Dade County.

MLS WORKS

MLS WORKS

MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

Musco

Musco

As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

SCORE Sports

SCORE Sports

SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

Soccer.com

Soccer.com

Soccer.com, the Foundation’s National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

 

 

 

Target

Target

Target announced a national partnership with Safe Places to Play in 2017, along with a $6 million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

Telemundo

Telemundo

The U.S. Soccer Foundation and Telemundo are joining efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth program, which provides free or low-cost soccer programs during and after school at more than 250 sites nationally. Telemundo will also serve as the first official and exclusive Spanish-language media partner of the U.S. Soccer Foundation. For more information visit https://www.telemundo.com/el-poder-en-ti.

TGI Worldwide

TGI Worldwide

TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

World Soccer Shop

World Soccer Shop

Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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