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Diana Martin Named U.S. Soccer Foundation’s First Chief External Relations Officer

Washington, D.C. – Diana Sciocchetti Martin, a passionate executive leader with more than 25 years of experience in the non-for-profit and foundation sector, has been named the U.S. Soccer Foundation’s first Chief External Relations Officer.

Martin joins the U.S. Soccer Foundation from the Alliance for a Healthier Generation, where she led strategic brand and partner development work for the organization as its Chief Marketing and Partnership Officer for more than 10 years.

“I am thrilled to welcome Diana Martin to our team,” said Ed Foster-Simeon, President & CEO at the U.S. Soccer Foundation. “Diana is an extraordinary and forward-thinking leader and I’m confident that she will drive significant brand and revenue growth that will enable our team to expand and sustain our programs and deepen our community impact.”

“I’m honored to have been selected for this leadership role at the U.S. Soccer Foundation,” said Martin. “It’s an exciting time for soccer in America, as we prepare to host the Men’s World Cup, and more importantly, it’s a critical time to advance soccer as a vehicle for social impact – helping a generation of young people to greatly benefit from the values of the game.”

As Chief External Relations Officer, Martin will lead teams of fundraising, marketing, and communications professionals and oversee the entire development enterprise, unifying all elements of fundraising and brandraising, driving innovation and outreach across multiple channels, and maximizing impact. Together with the Board of Directors and CEO, she will set the strategy and direction for multi-year revenue generation by engaging a diverse set of donors and partners in the Foundation’s health-promoting mission. Martin will also coordinate philanthropic activities for the U.S. Soccer Foundation with U.S. host cities in advance of the 2026 Men’s FIFA World Cup – including with the NY/NJ Host Committee of which the Foundation is its Legacy Strategy Partner.

Martin joins the organization as it continues to scale its nationally recognized brand and evidence-based programs for good. A legacy of the 1994 FIFA World Cup, the U.S. Soccer Foundation’s mission is to provide underserved communities access to innovative play spaces and evidence-based soccer programs that instill hope, foster well-being, and help youth achieve their fullest potential.

Prior to the Healthier Generation, Martin served as Regional Vice President of the American Cancer Society. She has also held executive-level positions at several nationally recognized organizations including The Advertising Council, Albany Medical Center, WMHT public broadcasting station, Lyn and Norman Lear Foundation and the U.S. General Services Administration.

A graduate of Union College, Martin resides with her family in Niskayuna, N.Y.

About the U.S. Soccer Foundation

The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace active and healthy behaviors while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit or follow us on Twitter, Facebook, and Instagram.