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Yes, Coach!

Yes, Coach!™ is a groundbreaking initiative launched at SXSW to harness the power of cultural moments—like the FIFA World Cup 2026™ and America250—to equip 100,000 coach-mentors with essential training to support 3 million young people on and off the field.

Backed by the U.S. Soccer Foundation, Stand Together Foundation, and New York/New Jersey and Philadelphia World Cup Host Committees, this national movement aims to foster a renewed culture of mentorship, ensuring that every young athlete has a positive role model to help them thrive.

A group of young boys play soccer on a grassy field, with some wearing blue pinnies and one player in a white “U.S. Soccer Foundation” jersey leading the play. A coach in a black “U.S. Soccer Foundation” shirt watches from behind. Spectators sit and stand along a fence in the background, with parked cars and trees visible.

Be part of the movement shaping the future of youth sports mentorship!

Sign up now to be the first to know about the Yes, Coach! campaign, including exclusive updates, training opportunities, and ways to get involved. Don’t miss your chance to make a difference—join us today!

Our Partners

  • Stand Together Foundation logo
  • The official 2026 FIFA World Cup logo for Philadelphia. It features the FIFA World Cup trophy centered over a bold blue “26,” with the word “FIFA” beneath the trophy and “PHILADELPHIA” written at the bottom.
  • The official 2026 FIFA World Cup logo for New York/New Jersey. It features the FIFA World Cup trophy centered over a bold dark blue “26,” with “FIFA” beneath the trophy and “NEW YORK NEW JERSEY” written at the bottom.
  • A coach-mentor dressed in black high-fives a young team member wearing a blue pinnie and patterned shorts on a grassy outdoor soccer field. The boy is mid-jump, and trees and a black fence are visible in the background, emphasizing their positive connection.
  • A group of children wearing black “U.S. Soccer Foundation” jerseys practice soccer skills on a red outdoor court. One boy kicks a ball while a coach in a gray shirt and shorts gives guidance. Other kids juggle or hold balls in the background, with trees, a fence, and houses visible on a sunny day.
  • A coach and a teenage player share a joyful moment on a grassy soccer field, smiling and laughing together. The coach wears a gray shirt, and the player wears a blue pinnie over a black shirt. Houses, palm trees, and a soccer goal are visible in the background on a sunny day.