Celebrations in the City This month, we unveiled our year two Safe Places to Play mini-pitches as a part of the New York City Soccer Initiative. These mini-pitches mark the latest development in our It’s Everyone’s Game national movement to build 1,000 mini-pitches nationwide and engage one million children annually in Soccer for Success by 2026. LEARN MORE […]

October 15, 2018 marked the year two celebration and unveiling of the newest Safe Places to Play mini-pitches of the New York City Soccer Initiative. Over five years, initiative partners – adidas, the Mayor’s Fund to Advance NYC, NYCFC, the U.S. Soccer Foundation, and Etihad Airways – will build and maintain 50 mini-pitches across New York […]

One day, Soccer for Success coach-mentors Rick and Diego noticed a few boys sitting on a hill overlooking their practice session at the Mattie Rhodes Center. It was apparent they wanted to play, Rick recalls, so he approached them to ask if they wanted to join. Little did he know that the boys spoke little […]

Justin was born in Raleigh, North Carolina, but by the age of three, he was living in a different country. “I was working and didn’t have anyone to look after him,” says Justin’s mother, Leyla, who was the only one who could care for him at the time. For the next three years, Justin lived […]

New York, NY – To celebrate the opening of the next 10 New York City Soccer Initiative mini-soccer pitches, New York City FC (NYCFC) and partners (the Mayor’s Fund to Advance NYC, the U.S. Soccer Foundation, adidas, and Etihad Airways) will be hosting an unprecedented ‘Soccer Day’ throughout the five boroughs of New York City on Monday, October 15.

Girls are less likely to participate in sports than boys, and as a result, are less likely to reap the many benefits that come with playing soccer. To address this disparity, the U.S. Soccer Foundation’s 2019 Program Grants theme, Reaching Her Potential, seeks to address the lack of representation of young women in soccer, along with the barriers and behaviors that have excluded girls in the past.

A popular youth development program for youth living in underserved communities is the U.S. Soccer Foundation’s free, after-school program, Soccer for Success, which is designed to engage students in soccer while teaching healthy lifestyle habits and critical life skills. The program also provides participants with trained coach-mentors and community engagement activities. In the 2017-2018 program […]

adidas in Action In August, adidas, the U.S. Soccer Foundation, LAFC, over 200 adidas employee volunteers, and other partners joined forces in a two-day event to create a new safe place to play for community members in South Los Angeles. READ MORE Game-Changers Target is helping us change the game. They’ve committed to building 100 […]

At adidas, we believe that through sport, we have the power to change lives. Sport is the epicenter of our brand. It’s a universal language that can unite groups of people unlike anything else. But, in order to create the future of sport that all kids deserve, we need partners that can help elevate, broaden, […]