kids happy and playing on a mini-pitch
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Building a Brighter Future with LEGO

Our first-ever mini-pitch in New Mexico is now open and creating limitless opportunities for play. And we’re not done yet: a mini-pitch is coming to Richmond, VA and South Carolina later this year.

This is all part of Play Unstoppable, a campaign LEGO launched ahead of the 2023 FIFA Women’s World Cup that aims to challenge stereotypes around play and creative building and encourage girls to unlock the freedom they need to play without boundaries. As part of this campaign, the LEGO Group teamed up with the U.S. Soccer Foundation to create three new soccer mini-pitches—in New Mexico, South Carolina, and Virginia—to ensure greater access to limitless play opportunities.​

​Can you spot our Soccer for Success participants in the video below? A few lucky girls from Seattle joined LEGO and Megan Rapinoe to launch #PlayUnstoppable! 

Action from Albuquerque
  • Kids play on the new LEGO mini-pitch in Albuquerque, NM
  • Kids play on the new LEGO mini-pitch in Albuquerque, NM
  • Kids play on the new LEGO mini-pitch in Albuquerque, NM
  • Kids play on the new LEGO mini-pitch in Albuquerque, NM
  • Kids assemble Women's World Cup trophies at the mini-pitch opening in New Mexico
  • Kids play on the new LEGO mini-pitch in Albuquerque, NM