The initiative is joined by Comcast NBCUniversal & Telemundo, MENTOR, MetLife Foundation, Miami, New York New Jersey, and Philadelphia FIFA World Cup 2026 Host Committees, and Imagine Entertainment, as the new YesCoach.com training platform launches to deliver vital tools to coaches nationwide
WASHINGTON, DC (September 2, 2025) – The U.S. Soccer Foundation and Stand Together Foundation today announced the launch a new platform, YesCoach.com, to support the Yes, Coach!™ national movement. Yes, Coach! is dedicated to equipping 100,000 coaches with the tools to mentor over three million young people both on and off the field.
The platform offers free, innovative trainings that provide people – ranging from novice volunteers to experienced coaches – with the practical skills and strategies to become role models, support young people, and strengthen communities.
In addition to the new platform, the initiative’s founding partners are joined by an extraordinary coalition of organizations bringing their resources, reach, and capabilities to supercharge the movement:
“The launch of this new platform and the support of these new partners will help us ensure more children experience the life-changing benefits provided by trained coach-mentors,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “When leaders across sport, media, and philanthropy unite around a shared mission, we unlock new opportunities for kids to grow, thrive, and feel supported. Together, we’re equipping coaches to build confidence, character, and connection—creating ripple effects that will strengthen communities for generations.”
“The new Yes, Coach! platform provides an on-ramp for coaches who want to do even more to help bring out the best in their players, both on and off the field.” said Brian Hooks, chairman and CEO of Stand Together. “As the 250th anniversary of our country approaches and all eyes are on the United States during the World Cup, they’re setting an incredible example for everyone who is looking to make a difference in their community.”
Building off the momentum of FIFA World Cup 26™ and other major sporting events, Yes, Coach! partners are uniting to empower everyday heroes who are already stepping up across the country. Together, they are building a movement to ensure every child has the chance to be seen, supported, and inspired by a coach who believes in them.
“As the exclusive Spanish-language broadcaster of FIFA World Cup 26™, we’re committed to leaving an indelible mark on the next generation of fans and communities all over the world—those who watch, dream, and then take action to grow through mentorship and coaching,” said Christina Kolbjornsen, Senior Vice President, Corporate and External Affairs of NBCUniversal Telemundo Enterprises. “Through the Yes, Coach! (Sí, Coach en español) initiative, we’re proud to support the U.S. Soccer Foundation’s mission to equip 100,000 coaches with the tools to guide over 3 million young people, both on and off the field. This partnership reflects our deep belief in the power of sport to inspire, uplift, and transform lives.”
“FIFA World Cup 26™ is about more than the on-field action – it’s about building a legacy that lives on in our communities for generations to come,” said Meg Kane, Host City Executive/CEO of Philadelphia Soccer 2026. “The U.S. Soccer Foundation’s Yes, Coach! initiative and its new platform further support that commitment, providing coaches with access to much-needed resources that will shape the soccer stars of tomorrow on and off the pitch.”
“Our goal is for young people to remember the FIFA World Cup 2026 as a moment that included and inspired them,” said Alex Lasry, CEO, New York New Jersey FIFA World Cup 2026 Host Committee. “The NYNJ Host Committee is proud to support Yes, Coach! because we believe the true legacy of this tournament will be measured not only in economic impact, but in how it strengthens our communities, creates opportunity, and empowers young people to see themselves in the future of the game.”
“Every young person deserves a mentor, and coaches are often perfectly positioned to fill that role,” said Jermaine Myrie, CEO of MENTOR. “This partnership with the U.S. Soccer Foundation is an exciting step toward making that a reality for more kids across the country.”
For more information about Yes, Coach!™ visit www.yescoach.com.
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About the U.S. Soccer Foundation
As the national leader for sports-based youth development in under-resourced areas, the U.S. Soccer Foundation is on a mission to let soccer do what it does: change absolutely everything. Founded as a legacy of the 1994 FIFA World Cup, the Foundation provides underserved communities access to innovative play spaces and evidence-based soccer programs that instill hope, foster well-being, and help youth achieve their fullest potential. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on LinkedIn and Instagram.
About Stand Together Foundation
Stand Together Foundation is dedicated to empowering individuals to reach their full potential through community-driven change. We are building a movement of social entrepreneurs who believe in people, work with individuals closest to the problem, and unite with anyone to do right. Through innovations that inspire Americans to help each other, they are building stronger, safer communities where all people can learn, contribute, and live lives of meaning. Learn more at StandTogetherFoundation.org.
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises leads the media industry in the production and distribution of Spanish-language content for U.S. Hispanics and audiences around the world. The company serves U.S. Hispanics through its national broadcast network, the cable network Universo, and digital platforms including the Telemundo app, a suite of FAST channels, and streaming services, such as Peacock, among others. The Telemundo Network offers Spanish-language entertainment, news, and sports content reaching 96% of U.S. Hispanic TV households in 210 markets through 30 owned stations and 92 affiliate stations. Telemundo also owns an independent station serving Puerto Rico. Anchored on Telemundo Studios, the network is the #1 producer of scripted Spanish-language content in the U.S., and the only network to produce original content specifically for US Hispanic audiences. Offering over 600 hours of reality TV shows a year, and top-rated live specials such as the Billboard Latin Music Awards and Miss Universe, Telemundo is considered the undisputed Home of Live TV in Hispanic media. The network is also the exclusive Spanish-language home of the world’s two most popular sporting events, the FIFA World Cup and the Olympic Games. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
About MENTOR
Founded 35 years ago, MENTOR leads, expands, and strengthens the mentoring movement, building capacity to make high-quality relationships accessible to all young people. They recognize that potential is equally distributed, yet opportunity is not. Their work is grounded in the powerful words of founding board member Bill Russell who shared, “there is no such thing as other people’s children,” and work towards a future where relationships power opportunity for all.
About IMAGINE ENTERTAINMENT
Founded in 1986 by Brian Grazer and Ron Howard, Imagine Entertainment is a multi-award-winning film and television production company with a remarkable track record of creating critically acclaimed and commercially successful content across genres for over 40 years. Imagine’s productions have been honored with 90 prestigious awards, including 47 ACADEMY AWARD™ nominations and 296 Emmy® award nominations. Award-winning productions include the ACADEMY AWARD™ Best Picture winner “A Beautiful Mind”, as well as Grammy Award Best Film winner “The Beatles: Eight Days A Week – The Touring Years” and the critically acclaimed documentary “Jim Henson Idea Man”, a definitive portrait of Jim Henson’s life, which premiered at the Cannes Film Festival and won the Best Documentary EMMY Award following its global premiere on Disney+.
With numerous hit projects including the Peabody Award-winning “Judy Blume Forever,” (Prime Video), “Frida” (Amazon/MGM), “Genius: MLK/X” (Disney+); “The Dynasty: New England Patriots” (Apple TV+), “Friday Night Lights” (NBC), “Parenthood” (NBC), “Apollo 13” “Rush”, “The Da Vinci Code”, “”Frost/Nixon”, and “How The Grinch Stole Christmas”, Imagine Entertainment has consistently redefined the boundaries of storytelling in the entertainment industry.
Recent projects include “The Gringo Hunters,” a drama for Netflix based on investigative reporting in the Washington Post and a feature-length Barba Walters documentary for Hulu. Upcoming projects include “After the Hunt,” a thriller for Amazon MGM directed by Luca Guadagnino and starring Julia Roberts, Andrew Garfield, Ayo Edebiri, Michael Stuhlbarg and Chloë Sevigny, and a Ron Howard-directed documentary on renowned photographer Richard Avedon.
