As the exclusive Spanish-language broadcaster of the FIFA World Cup 26™ tournament, Telemundo is deepening its commitment to communities across the U.S. through live events, immersive experiences, mentorship, and the unifying power of sport.
This national campaign, developed in partnership with the U.S. Soccer Foundation, aims to create opportunities for youth, strengthen local sports programs, and support entrepreneurs.
MIAMI, FL (December 10, 2025) – Comcast NBCUniversal Telemundo Enterprises today announced the launch of Tu Momento. Tu Jugada.—branded in English as Telemundo’s Next Play—a nationwide community engagement program designed to unite fans, inspire youth, and expand access to opportunity through the power of sport.
The initiative will kick off on December 11 in the San Francisco Bay Area, marking six months until FIFA World Cup 26™ begins, and will travel to a combination of eight Telemundo and Comcast markets including Dallas, Houston, Los Angeles, Miami, and New York. Through a mobile tour, youth clinics, fan experiences, and local partnerships, Tu Momento. Tu Jugada. will bring the excitement of the world’s biggest sporting event directly into neighborhoods nationwide.
“As the exclusive Spanish-language home of FIFA World Cup 26™ and a trusted destination for Latino audiences, Telemundo is committed to ensuring the energy of the world’s biggest sporting event reaches far beyond the stadium,” said Christina Kolbjornsen, Senior Vice President, Corporate Affairs, NBCUniversal Telemundo Enterprises. “Through Tu Momento. Tu Jugada. we are inspiring youth, creating leadership opportunities, and strengthening grassroots sports while inviting fans everywhere to share their passion for the game.”
A National Movement for Communities
Engaging families, educators, small-business owners, youth leaders, and fans, Tu Momento. Tu Jugada. channels the love of soccer into leadership, teamwork, and community empowerment. With the World Cup returning to North America for the first time in more than 30 years, the initiative will connect and uplift communities through live events, mentorship programs, and strategic partnerships, including:
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As the official Spanish-language media partner for the U.S. Soccer Foundation for the eighth consecutive year, Tu Momento. Tu Jugada. continues to strengthen opportunities for Latino youth, expand grassroots programs, and encourage entrepreneurship across communities.
“We are proud to partner with Telemundo on Tu Momento. Tu Jugada. to inspire young people, engage families, and strengthen communities through soccer,” said Ed Foster-Simeon, President & CEO, U.S. Soccer Foundation. “Our sport has the power to bring people together, spark joy, and open doors for the next generation. Together, we are creating opportunities that connect fans, empower youth, and help the game grow for years to come.”
Tu Momento. Tu Jugada. is part of El Poder En Ti, Telemundo’s award-winning national community initiative dedicated to uplifting Latinos through inclusion, wellness, education, and civic participation. By adding sports to that mission, Comcast NBCUniversal Telemundo Enterprises continues to drive positive, lasting impact in the communities it serves.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to the moments that matter most. Through its primary businesses, Comcast Cable and NBCUniversal, the company delivers world-class broadband, aggregation, streaming, entertainment, and experiences to millions of customers worldwide. Learn more at www.comcastcorporation.com.
About NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises, a division of NBCUniversal and a subsidiary of Comcast Corporation, leads the industry in producing and distributing Spanish-language content for U.S. Hispanic audiences. Through its broadcast and digital platforms—including Telemundo Network, Universo, and Peacock—the company reaches 96% of Hispanic TV households across 210 markets. Anchored by Telemundo Studios, it is the #1 producer of Spanish-language scripted content in the U.S. and home to major live events including the Billboard Latin Music Awards, Miss Universe, and exclusive Spanish-language coverage of the FIFA World Cup™ and the Olympic Games.
About the U.S. Soccer Foundation
The U.S. Soccer Foundation is the national leader in sports-based youth development, providing underserved communities with access to safe play spaces and evidence-based programs that foster well-being and opportunity. Founded as a legacy of the 1994 FIFA World Cup, the Foundation is a 501(c)(3) organization headquartered in Washington, D.C. Learn more at ussoccerfoundation.org
