Diana Martin

Diana Sciocchetti Martin is a passionate leader with more than 20 years of executive experience in the non-for-profit and foundation sector.

As Chief External Relations Officer, Diana oversees the entire revenue enterprise — unifying all elements of fundraising and marketing, driving innovation and outreach across multiple channels, and maximizing organizational impact. Together with the Board of Directors and CEO, she sets strategy and direction for multi-year financial sustainability and brand growth by engaging a diverse set of partners in the Foundation’s health-promoting mission. Diana also coordinates activities for the U.S. Soccer Foundation with the FIFA 2026 World Cup Host Committees of NY/NJ, Philadelphia, Boston and Miami, where the Foundation serves as lead legacy partner.

Diana joined the U.S. Soccer Foundation from the Alliance for a Healthier Generation, where she led strategic brand and partner development work for the organization as its Chief Marketing and Partnership Officer for more than 10 years.

Prior to the Healthier Generation, Diana served as Regional Vice President of the American Cancer Society. She has also held executive-level positions at several nationally recognized organizations including The Advertising Council, Albany Medical Center, WMHT public broadcasting station, Lyn and Norman Lear Foundation and the U.S. General Services Administration.

A graduate of Union College, Diana resides with her family in Niskayuna, N.Y.