Kids play on the new LEGO mini-pitch in Albuquerque, NM
Let soccer do what soccer does.

Together, we can give millions of kids from underserved communities safe places to grow, thrive and build confidence for life.

Boris Gartner



Boris is Chief Executive Officer of LALIGA North America, a joint venture between Relevent Sports and LALIGA, Spain’s top-flight soccer competition and professional association. He is also President & Partner at Relevent Sports, the premier international soccer media rights representation and events business in North America, part of Stephen Ross’ sports and entertainment portfolio that includes the Miami Dolphins, Hard Rock Stadium, Miami F1 Grand Prix, and Miami Open Tennis.

Previously, Boris served as Chief Operating Officer for Grupo Televisa’s Content Division – the largest Spanish language content producer in the world — where he was responsible for corporate strategy, business management, and company operations for the group’s content unit.

Prior to joining Televisa, he served in different executive positions at Univision Communications Inc., including as part of the founding team and Chief Operating Officer of Fusion Media, a joint venture between Univision Communications Inc. and the Disney/ABC Television Group, VP and GM of Univision’s in-house digital studio, and VP of Strategy and New Initiatives for Univision Noticias.

Boris has been recognized by Hispanic Executive as Top Latino in Sports (2023), by Sports Business Journal 40 Under Forty (2022), Leaders in Sports Leaders Under 40 (2020), National Association for Multi-ethnicity in Communications –NAMIC as NAMIC Luminary (2016), Cynopsis Digital’s IT List (2016), and Variety’s Hollywood’s New Leaders: TV Executives (2013).

He serves on the Board of Washington, D.C.-based Polaris, the leading non-profit in the U.S. fighting to end human trafficking, where he’s also de Chair of the Development Committee. He is also part of the 2019 Business of Entertainment, Media, and Sports at Harvard Business School, the 2017 Program on Negotiation at Harvard Law School, and the 2013 Georgetown Leadership Seminar.

Boris holds an Advanced Management degree in Media and Entertainment from IESE Business School and an Advanced Project Management degree from Stanford University. He earned a Master’s degree in International Business from Florida International University and a Bachelor’s degree in Business Administration from Universidad de Los Andes in Colombia.