![A male coach in a maroon U.S. Soccer Foundation shirt smiles as he gathers a diverse group of young children in green soccer jerseys in a huddle on a grassy field. They appear engaged and happy, with a school building and trees in the background.](https://ussoccerfoundation.org/wp-content/uploads/2025/07/DSC03585.jpg")
We’re excited to expand the reach of Yes, Coach!™ and partner with Comcast NBCUniversal Telemundo Enterprises as they launch Tu Momento. Tu Jugada. A nationwide effort to bring the excitement of the FIFA World Cup 26™ to communities across the country.
This national campaign will expand opportunities and access to soccer for young people across the country. Strengthening local sports programs, supporting entrepreneurs, and building a new, bilingual platform and PSA campaign to support Yes, Coach!™ and our goal to equip 100,000 coaches to mentor three million youth.
“As the exclusive Spanish-language home of FIFA World Cup 26™ and a trusted destination for Latino audiences, Telemundo is committed to ensuring the energy of the world’s biggest sporting event reaches far beyond the stadium,” Christina Kolbjornsen, Senior Vice President of Corporate Affairs at NBCUniversal Telemundo Enterprises, shared. “Through Tu Momento. Tu Jugada. we are inspiring youth, creating leadership opportunities, and strengthening grassroots sports while inviting fans everywhere to share their passion for the game.”
The national PSA campaign and new bilingual YesCoach.com platform will bring resources for mentorship and coaching directly to communities. Expanding the reach of Yes, Coach!™ and giving coach-mentors the resources and support they need to help young people gain confidence, belonging, and life skills through the game.
“We are proud to partner with Telemundo on Tu Momento. Tu Jugada. to inspire young people, engage families, and strengthen communities through soccer,” said our President & CEO, Ed Foster-Simeon. “Our sport has the power to bring people together, spark joy, and open doors for the next generation. Together, we are creating opportunities that connect fans, empower youth, and help the game grow for years to come.”
Comcast NBCUniversal Telemundo Enterprises’ Tu Momento. Tu Jugada initiative will build excitement through a mobile tour, fan festivals, storytelling, and watch parties in cities nationwide. We’re excited to be a part of this initiative and expand Yes, Coach!™, ensuring the FIFA World Cup 26™ leaves a lasting legacy rooted in mentorship, belonging, and community.
