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Yes, Coach!

Yes, Coach! is a groundbreaking initiative launched at SXSW to harness the power of cultural moments—like the FIFA World Cup 2026™ and America250—to equip 100,000 coach-mentors with essential training to support 3 million young people on and off the field.

Backed by the U.S. Soccer Foundation, Stand Together Foundation, and New York/New Jersey and Philadelphia World Cup Host Committees, this national movement aims to foster a renewed culture of mentorship, ensuring that every young athlete has a positive role model to help them thrive.

Be part of the movement shaping the future of youth sports mentorship!

Sign up now to be the first to know about the Yes, Coach! campaign, including exclusive updates, training opportunities, and ways to get involved. Don’t miss your chance to make a difference—join us today!

Our Partners

  • Stand Together Foundation logo