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Yes, Coach!

Yes, Coach!™ is a groundbreaking initiative launched at SXSW to harness the power of cultural moments—like the FIFA World Cup 2026™ and America250—to equip 100,000 coach-mentors with essential training to support 3 million young people on and off the field.

Backed by the U.S. Soccer Foundation, Stand Together Foundation, and New York/New Jersey and Philadelphia World Cup Host Committees, this national movement aims to foster a renewed culture of mentorship, ensuring that every young athlete has a positive role model to help them thrive.

A group of young boys play soccer on a grassy field, with some wearing blue pinnies and one player in a white “U.S. Soccer Foundation” jersey leading the play. A coach in a black “U.S. Soccer Foundation” shirt watches from behind. Spectators sit and stand along a fence in the background, with parked cars and trees visible.

Be part of the movement shaping the future of youth sports mentorship!

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Our Partners

  • Stand Together Foundation logo
  • The official 2026 FIFA World Cup logo for Philadelphia. It features the FIFA World Cup trophy centered over a bold blue “26,” with the word “FIFA” beneath the trophy and “PHILADELPHIA” written at the bottom.
  • The official 2026 FIFA World Cup logo for New York/New Jersey. It features the FIFA World Cup trophy centered over a bold dark blue “26,” with “FIFA” beneath the trophy and “NEW YORK NEW JERSEY” written at the bottom.
  • Miami Host Committee
  • A coach-mentor dressed in black high-fives a young team member wearing a blue pinnie and patterned shorts on a grassy outdoor soccer field. The boy is mid-jump, and trees and a black fence are visible in the background, emphasizing their positive connection.
  • A group of children wearing black “U.S. Soccer Foundation” jerseys practice soccer skills on a red outdoor court. One boy kicks a ball while a coach in a gray shirt and shorts gives guidance. Other kids juggle or hold balls in the background, with trees, a fence, and houses visible on a sunny day.
  • A coach and a teenage player share a joyful moment on a grassy soccer field, smiling and laughing together. The coach wears a gray shirt, and the player wears a blue pinnie over a black shirt. Houses, palm trees, and a soccer goal are visible in the background on a sunny day.