FOR IMMEDIATE RELEASE
Contact: Krista Washington, firstname.lastname@example.org, 202-872-6662
What: The U.S. Soccer Foundation, with the support of FOX Soccer, is kicking off its 2011 Creating Chances fundraising campaign benefitting children in underserved urban areas. In soccer, creating chances can lead to success on-the-field; the Creating Chances campaign supports opportunities for children to flourish as individuals off-the-field. Donations will support the replication and expansion of Soccer for Success, the U.S. Soccer Foundation’s innovative after-school youth development program that uses soccer as a tool to combat childhood obesity, teach nutrition education and provide mentorship in a safe environment.
Who: The U.S. Soccer Foundation started the Creating Chances campaign to serve as a vehicle to provide children safe places to play during the most vulnerable time of the day – the hours following the close of school. FOX Soccer, as the Foundation’s Official Partner for Sports Television Media, will deliver the campaign’s message to its supporters through its various marketing and communications platforms.
Why: According to the White House Task Force on Childhood Obesity, one out of every three children between the ages of 2 -19 are overweight or obese. In addition, and as noted by the Office of Juvenile Justice and Delinquency Prevention, children are most likely to commit crimes in the hours immediately following the close of school. The youth of today need guidance more than ever and the U.S. Soccer Foundation, along with FOX Soccer, have taken on the task of creating chances for children to live positive lives.
When & Where: The Creating Chances campaign begins on November 21, 2011 and concludes January 2, 2012. The U.S. Soccer Foundation and FOX Soccer will communicate the message of Creating Chances throughout their national footprint.
About the U.S. Soccer Foundation
The U.S. Soccer Foundation is the Major Charitable Arm of Soccer in the United States. Established in 1994, the U.S. Soccer Foundation has invested more than $55 million in all 50 states. The U.S. Soccer Foundation supports programs and field building projects that provide underserved youth in urban communities with opportunities that promote education, healthy lifestyles, leadership and positive alternatives to drugs, crime and other at-risk behaviors.
Media Request: When referring to the U.S. Soccer Foundation, the Major Charitable Arm of Soccer in the United States, please refer to the organization only as the U.S. Soccer Foundation or the Foundation, and never as USSF or US/U.S. Soccer. We appreciate your cooperation.
About FOX Soccer
FOX Soccer, part of the FOX Sports Media Group, offers the most comprehensive multi-media coverage of world-class soccer available in the United States. Encompassing FOX Soccer, FOX Soccer Plus, FOXSoccer.com and FOXSoccer.tv, the network serves as the primary television, online, and mobile smart phone destination in the U.S. for elite competitions including England’s Barclays Premier League, FA Cup, UEFA Champions League, Italy’s Serie A, Major League Soccer, Women’s Professional Soccer and the Australian Hyundai A-League in addition to such prestigious tournaments as England’s FA Cup, the CONCACAF Champions League™ and CONCACAF Gold Cup. Flagship FOX Soccer is Nielsen-rated and available to service providers in High-Definition, reaching nearly 40 million cable and satellite households nationwide. FOX Soccer Plus is a premium network providing the core fan with even more international and domestic high-level sports competitions in HD. In addition to live, exclusive soccer matches from the best leagues in the world, FOX Soccer Plus delivers premium rugby from the RaboDirect PRO 12 League, Aviva Premiership and Heineken Cup, among other competitions. Live match coverage is also available online via premium broadband service FOXSoccer.tv, and for fans on-the-go, via the new FOX Soccer iPhone and iPad apps. For more information – as well as news, features, analysis stats and more – visit one of America’s most-trafficked online soccer destinations at FOXSoccer.com, and the network’s Facebook page and Twitter feed (@FOXSoccer).
About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer and FOX Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com, scout.com and yardbarker.com, reaching over 27 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.