FOR IMMEDIATE RELEASE
Meredith McClure, U.S. Soccer Foundation, 202.872.6662, firstname.lastname@example.org
Chelsea Hettrick, mPRm Public Relations, 323.933.3399 ext.4261, email@example.com
Washington, D.C. – The U.S. Soccer Foundation, the Major Charitable Arm of Soccer in the U.S., and Fox Soccer Channel today announced a one-year partnership that designates the television company as the Foundation’s Official Media Partner for Sports Television.
As a result of this partnership, Fox Soccer Channel will provide extensive on-air and online promotional support for the Foundation. The network will post-produce a :30-second PSA, provide valuable air time to show the Foundation’s PSA, and run text “squeezebacks” during its telecasts to promote the Foundation’s work in urban communities.
Fox Soccer Channel has been a long-time supporter of the Foundation’s work, providing support to its Annual Fundraising Campaigns, 2008 Streets to Fields Banquet and Soccer United Recovery Fund. They also play a critical role each year in promoting the Foundation’s Annual Online Holiday Auction which features soccer jerseys from some of the world’s top club teams.
“We are thrilled to partner with Fox Soccer Channel and continue working with them to raise awareness about the U.S. Soccer Foundation and our work in urban communities,” said Ed Foster-Simeon, President of the U.S. Soccer Foundation. “It’s a natural partnership. Fox Soccer Channel is a premier soccer programmer in the U.S. that reaches a huge audience of people who share a passion for the game and understand its ability to be a powerful tool for youth development.”
“In addition to showcasing the biggest leagues and tournaments on our network, Fox Soccer Channel remains committed to supporting the sport’s charitable organizations,” said David Sternberg, Fox Soccer Channel Executive Vice President and General Manager. “The U.S. Soccer Foundation has done an outstanding job of promoting soccer at its most grassroots level and encouraging disadvantaged youth to embrace the world’s game. We are proud to serve as the Foundation’s Official Media Partner for Sports Television and provide a national platform to communicate the organization’s invaluable work in our community.”
About the U.S. Soccer Foundation
The U.S. Soccer Foundation was established in 1994 to manage the surplus funds generated by the 1994 FIFA World Cup held in the United States. As the Major Charitable Arm of Soccer in the U.S., the Foundation has invested more than $51 million in the game, supporting hundreds of projects in every state in the country. The Foundation provides grants focused on developing players, coaches and referees and building or enhancing fields and soccer complexes, with a special emphasis on economically disadvantaged youth in urban communities. For more information, or to donate online, please visit ussoccerfoundation.org.
About Fox Soccer Channel
Fox Soccer Channel offers the most comprehensive coverage of world-class soccer available in the United States, including England’s Barclays Premier League, Italy’s Serie A, Major League Soccer, Women’s Professional Soccer, the Argentine First Division and the Australian Hyundai A-League, as well as such global tournaments as the English FA Cup, FIFA Club World Cup, CONCACAF Champions League™ and 2010 FIFA World Cup™ qualifiers. Fox Soccer Channel serves as the primary U.S. television destination for the UEFA Champions League, with additional coverage on a number of other Fox-affiliated networks. The Official Broadcast Partner of the United States Youth Soccer Association, Fox Soccer Channel also televises the United Soccer Leagues and NCAA Division I college men’s and women’s soccer. The Nielsen-rated channel reaches more than 34 million cable and satellite households nationwide. For more information, visit America’s most visited online soccer destination at foxsoccer.com.
Media Request: When referring to the U.S. Soccer Foundation, the Major Charitable Arm of Soccer in the United States, please refer to the organization only as the U.S. Soccer Foundation or the Foundation, and never as USSF or US/U.S. Soccer. We appreciate your cooperation.