Red Bulls star Dax McCarty hosted inaugural soccer match as community leaders committed to provide local youth including HELP USA residents a safe & accessible place to play. Speakers included Deputy Mayor Richard Buery and Brooklyn Deputy Borough President Diana Reyna


Field ribbon cutting ceremony with: Ed Foster-Simeon, U.S. Soccer Foundation President & CEO (center); Dr. Tom Hameline, President  & CEO of HELP USA (sitting center); community leaders and local youth including HELP USA residents. 
Photo Credit: Donnie Nicholson




Yesterday, the U.S. Soccer Foundation, HELP USA and Street Soccer USA unveiled a state-of-the-art street soccer field in Brooklyn, NY to many of the local youth who live in the HELP USA facilities. HELP USA is a national supportive housing developer and homeless services organization.  Once a vacant lot, the new field provides more than 300 local youth a safe and accessible place to play within the community. The field will also be used as a site to deliver the sport-based youth development program, Soccer for Success – created by the U.S. Soccer Foundation and delivered by Street Soccer USA. Street Soccer USA is a national nonprofit that utilizes soccer as development curriculum to provide a positive environment for youth in underserved communities as well as homeless and at risk young adults.  The U.S. Soccer Foundation, a major charitable arm of soccer in the United States, is also a leader in sports-based youth development and strives to use soccer as a vehicle for social change among youth in urban areas across the country.       

“As a proud native son of East New York, I applaud everyone who helped create this wonderful soccer pitch,” said Deputy Mayor Richard Buery. “Mayor de Blasio is committed to making sure all New Yorkers have access to safe places to play, learn and grow. In the weeks and months to come we will be working closely with members of the community to create more resources for the residents of this great community.”

“HELP USA and Street Soccer USA are thrilled to collaborate with U.S. Soccer Foundation as they share in the mission to use sports to promote social change and a positive environment for at risk and homeless youth,” said Street Soccer USA Founder & President and HELP USA Director of Development and External Affairs, Lawrence Cann.  “Over the past 18 months, the program has served 300 youth, while operating out of a small indoor multipurpose room in the HELP USA’s Genesis Homes.  This brand new state-of-the art field allows us to better serve the community and continue our mission by creating a safe place to play.”

“HELP USA serves nearly 2,000 school age children each day with after school programming at its facilities,”   said Dr. Tom Hameline, President  & CEO of HELP USA.   “It is an honor to partner with U.S. Soccer Foundation to enhance our efforts to develop sports based youth development programs.  Activities that instill self-esteem and a drive to succeed are imperative to preventing homelessness in the next generation.”

The unveiling event featured an opening ceremony and ribbon cutting led by Deputy Mayor Richard Buery, Brooklyn Deputy Borough President Diana Reyna, U.S. Soccer Foundation President & CEO Ed Foster-Simeon, Dr. Tom Hameline President & CEO of HELP USA and Street Soccer USA Founder & President Lawrence Cann, and was followed by a Soccer for Success program demonstration and inaugural youth soccer match with Red Bulls star Dax McCarty and Cosmos players Erik Stover and Hunter Freeman.

In 2013, Street Soccer USA partnered with HELP USA to begin serving HELP residents in Brooklyn. For HELP USA, a long-time anchor of housing and services in East New York, the field furthers its mission to provide resources and positive programs that serve the community. Partners, including the Brownsville Multi-Service Family Medical Clinic and Thomas Jefferson High School, will integrate this sports-based youth development program into their existing programming.

The completion of the field is a continued effort by the U.S. Soccer Foundation to grow the game of soccer and utilize it as a vehicle for social change among youth in urban areas across the country. The Foundation’s Soccer for Success program is a nationally recognized free afterschool program that uses soccer as a tool to address children’s health issues and juvenile delinquency, while promoting healthy lifestyles in urban underserved communities. The Safe Places to Play program provides grants to organizations in order to help them build or enhance a field space, ensuring that children in underserved communities have safe and accessible places to play.

“The U.S. Soccer Foundation is honored for the opportunity to partner with Street Soccer USA and HELP USA on this project,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “It is our mission, much like the missions of Street Soccer USA and HELP USA, to make a difference in the lives of those in underserved communities, and we look forward to the impact this beautiful field will have in the Brooklyn community.” 


 About the U.S. Soccer Foundation:
The U.S. Soccer Foundation is a recognized leader in sports-based youth development programs for children in underserved, urban communities. Since its founding in 1994, the organization has provided more than $60 million in funding to create and sustain innovative programs across all 50 states and the District of Columbia. Proven to deliver positive health and social outcomes, the Foundation’s affordable initiatives offer safe environments in which both boys and girls thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. Visit http://www.ussoccerfoundation.org to learn more.

HELP USA is a national supportive housing developer and homeless service organization. Since 1986, HELP has served more than 320,000 people, including veterans, families, and victims of domestic violence. Today HELP serves more than 20,000 each year at 39 residences and programs across the country. To date, HELP has developed more than 2,250 units of housing including transitional and permanent supportive service programs. For more information, please visit www.helpusa.org.

About Street Soccer USA:
Street Soccer USA is about sports for social change. Using our entrepreneurial instinct as well as evidence based practices, we make a measurable difference in the lives of underserved youth in urban areas and special needs populations, including homeless families, adults, people in recovery, among others. Our mission is to improve health, education, and employment outcomes for the most disadvantaged Americans by using sports to transfer the skills necessary so that they can achieve these outcomes for themselves. We also seek to raise awareness about the challenges of poverty in America so that as a country we can develop a more level playing field for all.  To learn more, please visit http://streetsoccerusa.org/.





  • adidas


    adidas, the Foundation’s Safe Places to Play – Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

  • APT


    APT (Advanced Polymer Technology), the Foundation’s Partner for Acrylic Coating Products, is a global leader in high performance sports surfaces. APT provides people around the world with safe, reliable, performance enhancing surfaces. APT’s Laykold Masters acrylic surfacing system will be the official surface of an estimated 500 mini-pitches. For more information on APT, please visit www.sportsbyapt.com.

  • CHA


    CHA Sports, the Foundation’s Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport’s full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

  • The DICK'S Sporting Goods Foundation

    The DICK'S Sporting Goods Foundation

    DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than $100 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

  • Johnson & Johnson

    Johnson & Johnson

    Johnson & Johnson, the Foundation’s grant partner, is dedicated to supporting the next generation of female leaders by providing greater access to girls’ youth soccer programming in underserved communities nationwide. As the world’s largest and most broadly based healthcare company, Johnson & Johnson strives to create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. For more information, please visit www.jnj.com.

  • Kwik Goal

    Kwik Goal

    Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.



    MLS WORKS, Major League Soccer’s community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

  • Musco


    As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

  • SCORE Sports

    SCORE Sports

    SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

  • Soccer.com


    Soccer.com, the Foundation’s National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

  • Target


    Target announced a national partnership with Safe Places to Play in 2017, along with a $6 million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

  • TGI Worldwide

    TGI Worldwide

    TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

    For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

  • World Soccer Shop

    World Soccer Shop

    Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.


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