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Creating Change in Los Angeles

Creating Change in Los Angeles

At adidas, we believe that through sport, we have the power to change lives. Sport is the epicenter of our brand. It’s a universal language that can unite groups of people unlike anything else. But, in order to create the future of sport that all kids deserve, we need partners that can help elevate, broaden, and strengthen the reach of our impact.

For two days in August, hundreds of adidas employee volunteers joined forces with the U.S. Soccer Foundation to bring our core belief to life in a way that will reverberate through Los Angeles for years to come.

Erin Marie Davis

Watts, an often-overlooked area of downtown LA, is one of the most underserved locations in California. Thirty-nine percent of the community lives below the poverty line. The largest demographic in Watts is 10-years-old or younger. There are 7,000 gang members within only two square miles. Fifty percent of the population have less than a high school degree and less than three percent have earned a four-year college degree.

The Watts Empowerment Center is a source of transformation and positivity for the city’s residents. It has been a critical safe-haven for youth and families for over a decade. After an initial site visit over the summer, it was clear that while the Center is a beacon of hope for Watts, the area was still in dire need of safe, outdoor places to play. That’s where adidas, 200+ volunteers, the U.S. Soccer Foundation, and a handful of other partners came in.  

For the first time ever, Watts now has a brand new designated outdoor space to play soccer.

Trisikh Sanguanbun

Watts Empowerment Center court
Sport Court

“I feel [building this futsal court] is a very inspiring moment not just for me, but for all my other coworkers to give the community somewhere to feel safe and comfortable and not have to worry about if they’re doing something wrong and can just be a kid.”
-Victoria Rios, adidas volunteer


Erin Marie Davis

Volunteers spent hours laying the foundation of the court and painting a sideline mural designed by Geoff Gouveia.

“[Soccer] needs to have more inherent creativity attached to it. The easiest way to do that is with art and attaching that art to a court has always been a dream of mine. To do it in a community like Watts that historically has been overlooked is so cool - that a community like this can rally around a park like this … It’s really inspiring and what the game is all about.”
-Geoff Gouveia, artist

The futsal court at the Watts Empowerment Center is part of a partnership between adidas, LAFC and the U.S. Soccer Foundation to create safe places to play across Los Angeles.

“[This pitch] is showing these kids and these families that they are not alone. There’s a community of people in LA that want to help them."
-Sydney Van Noy, adidas volunteer 

The pitch is a key component of the all-new outdoor Watts Sports Complex, which now includes not only a futsal court, but also a refreshed baseball/softball field, a re-painted skate park, a cement basketball court, run/walk mile markers, painted football field lines, and new sports equipment. 


Erin Marie Davis

“It really means a lot to me because the community hardly had a soccer field before. It was nothing … just pure dirt and dried grass … I’m so happy because the community can just come together and play as one. Just like that. It just makes me so happy I don’t even know how to say it. I can’t put it into words. I’m just really happy and joyful that you guys are making this happen for us.”
-Gabriel Mendoza, high school resident from Watts

If the impact of the soccer pitch at the Watts Empowerment Center is any indication, sport truly does have the power to change lives.

Comments

Very good job. I am in Duarte Ca. We need a soccer field to continĂșe with our programa. Can you help?

Ramon Vargasame (required) - September 19, 2018

Very awesome to see Adidas partnering with US Soccer to create safe place to play for lower poverty area. I run a urban at risk Youth soccer program in the SE part of Colorado Springs. I would love to get more feedback and info on how I can bring this program to Colorado. Please let me know if there is an opportunity.

Johnny - September 19, 2018

Two employees from Adidas North America helped our free soccer clinic by giving socks and shoes to players that did not have them. They were met with tears of joy from some of the payers. One young player saying they were the first new shoes she ever had and they fit!

Patrick Fogarty - October 10, 2018

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Our Partners

  • adidas

    adidas, the Foundation's Safe Places to Play - Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

  • All Sports Enterprises, Inc.

    All Sports Enterprises, Inc. is the U.S. Soccer Foundation's preferred artificial turf supplier and installer. Whether you are building a new, or renovating an existing facility, All Sports Enterprises, Inc. has the materials and professional installation crews to outfit your entire complex. With over 30 different manufacturers to choose from, All Sports Enterprises, Inc. will assist you in selecting the right products for the right application. Its intallation crews are experienced, certified, and will work with you and your staff to make sure your project is a complete success.


  • APT

    APT (Advanced Polymer Technology), the Foundation’s Partner for Acrylic Coating Products, is a global leader in high performance sports surfaces. APT provides people around the world with safe, reliable, performance enhancing surfaces. APT’s Laykold Masters acrylic surfacing system will be the official surface of an estimated 500 mini-pitches. For more information on APT, please visit www.sportsbyapt.com.

  • AstroTurf

    For athletes and soccer enthusiasts, AstroTurf® is redefining how synthetic soccer fields are built and perform. The brand offers advanced, state-of-the-art synthetic turf systems with proprietary engineered technologies. A growing number of clubs, high schools, colleges, professional sports teams and municipalities continue to select AstroTurf’s LigaTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit the company’s recently redesigned website, www.astroturf.com/soccer. - See more at: https://ussoccerfoundation.org/article/astroturf-partners-with-the-u.s.-soccer-foundation-as-a-national-partner-for-field-building-program#sthash.FL8E8bAM.dpuf

  • Brock

    Brock is the U.S. Soccer Foundation's preferred shock pad products supplier. Providing safe places to play is at the core of what Brock USA does as a company. Brock PowerBase/YSR, PowerBase/PRO, and ShockPad/SERIES artificial turf shock pads have revolutionized an industry to provide better impact absorption and performance for fields to help reduce concussions and other injuries. By partnering with the U.S. Soccer Foundation, Brock hopes to make America’s artificial turf fields the safest places to play for children. Brock's shock pads are also the only product in the artificial turf industry to be Cradle-to-Cradle certified, so they're not only thinking about a child’s well-being today, but their futures as well. For more information, please visit www.BrockUSA.com

  • CHA

    CHA Sports, the Foundation's Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport's full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

  • Hunter

    Hunter Industries, the Foundation's National Partner for Irrigation Equipment, is one of the world's leading manufacturers of irrigation equipment for turf, landscape and soccer fields.  Hunter Industries' focus is on landscape irrigation with a significant part of its business centering on the proper care and maintenance of sports turf. For more information, please visit hunterindustries.com. Please contact Lynda Wightman, 406-273-3073, lynda.wightman@hunterindustries.com with any questions regarding the U.S. Soccer Foundation's grants program.

  • Kwik Goal

    Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

  • MLS WORKS

    MLS WORKS, Major League Soccer's community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

  • Musco

    As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

  • SCORE Sports

    SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

  • Soccer.com

    Soccer.com, the Foundation's National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

  • Sport Court

    Sport Court®, the Foundation's Supplier for Futsal Surfaces, has been the industry leader in modular athletic flooring for over 30 years. With more than 50,000 installations worldwide, and the largest and most experienced network of authorized dealers, Sport Court® delivers innovative, durable, high-performance solutions for a variety of sports and activities. For more information, please visit sportcourt.com. Please contact Lauren Gillian at lgillian@sportcourt.com for any questions regarding Sport Court's corporate partnership with the U.S. Soccer Foundation.

  • Target

    Target announced a national partnership with Safe Spaces to Play in 2017, along with a million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

  • TGI Worldwide

    TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

    For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

  • World Soccer Shop

    Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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