The U.S Soccer Foundation Board of Directors and team are excited to unveil an updated U.S. Soccer Foundation logo. After more than 20 years, the Board and team decided that it was time for a refresh. Over the past year, the Foundation underwent a logo exploratory project to modernize our look.
Our goal was to give the Foundation a more contemporary look, while keeping many of the same elements of our original logo. We engaged the Case Agency, a creative branding and design agency that architects visually rich solutions proven to elevate brands, to develop the updated logo. The final design incorporates many of the same elements of our original logo, but with updated fonts and colors.
You’ll notice the updated logo on our website and digital platforms first. We’re excited to showcase the updated logo as we launch into our spring event season—beginning with the Urban Soccer Symposium on April 28 in Washington, D.C.
Over the next few months, you’ll see the complete transition in our printed materials, soccer gear and jerseys, and other collateral.