THE U.S. SOCCER FOUNDATION AND THE DICK'S SPORTING GOODS FOUNDATION TEAM UP TO GET MORE GIRLS AND FEMALE COACHES IN THE GAME IN UNDERSERVED COMMUNITIES

February 4, 2020
U.S. Soccer Foundation

(Washington, D.C., FEB. 4, 2020) – The U.S. Soccer Foundation today announced that The DICK’S Sporting Goods Foundation will support its United for Girls initiative through a $5 million, three-year partnership. United for Girls—an initiative aimed at increasing opportunities for girls and young women to benefit from soccer—will engage 100,000 girls in the U.S. Soccer Foundation’s programs by 2023.

Funding from The DICK’S Foundation will support the United for Girls initiative by: 

  • Assisting local youth-serving organizations in identifying and scaling best practices to recruit, engage, and retain girls in soccer programs.
  • Elevating and scaling best practices for recruiting and engaging female coach-mentors in U.S. Soccer Foundation programs.
  • Creating and installing 15 new soccer mini-pitches in underserved communities. These inclusive, safe spaces will encourage increased soccer participation for both girls and boys.

“We are thrilled that The DICK’S Sporting Goods Foundation has made this significant investment that will dramatically enhance our efforts to engage more girls and women in soccer in underserved communities,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “Thanks to their support, we will introduce more girls to our game so that they can benefit from all that playing soccer offers, such as learning how to work on a team and improved decision-making skills. Furthermore, by training and engaging more female coach-mentors, we’ll help provide many more girls and women in underserved communities with the tools they need to reach their full potential on and off the pitch.”

Today’s announcement was made at the DICK’S Sporting Goods Here for Her Summit in New York City. The summit included panel discussions with influential female athletes and leaders about the powerful role sports plays in girls’ lives.

The U.S. Soccer Foundation launched United for Girls in June 2019 to help combat the severe dropout rate and lack of participation of young girls in sports. According to the Women’s Sports Foundation, by age 14, girls living in urban and rural areas drop out of sports at two times the rate of boys, and girls are less likely to participate in sports compared to boys, with participation rates lowest among youth living in low-income households. The Sports & Fitness Industry Association and the Aspen Institute found that only 27 percent of all youth coaches are female.

The commitment by The DICK’S Foundation is the second to support the United for Girls initiative. adidas teamed up with the U.S. Soccer Foundation as a Founding Partner when the initiative launched last summer.

“It’s incredible that two socially-responsible organizations—The DICK’S Sporting Goods Foundation and adidas—have stepped up to meet this challenge,” said Leora Hanser, Chief Development Officer at the U.S. Soccer Foundation. “Their significant contributions will make a huge difference in the lives of girls nationwide. But this is just the beginning. We want to continue to take this initiative to new heights by getting more female coach-mentors in the game to be role models to many more girls who can benefit from playing soccer.”

United for Girls supports the U.S. Soccer Foundation’s ongoing It’s Everyone’s Game movement that is driving change on the national and local levels to ensure that children in underserved communities nationwide are able to enjoy the health and youth development benefits of the game. For more information on how to stay updated and ways to get involved, visit https://ussoccerfoundation.org/pages/united-for-girls.

About the U.S. Soccer Foundation 
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information visit www.ussoccerfoundation.org or follow us on Twitter at @ussoccerfndn and Facebook at www.facebook.com/ussoccerfoundation.

Our Partners

  • adidas

    adidas, the Foundation's Safe Places to Play - Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation,  adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.

  • APT

    APT (Advanced Polymer Technology), the Foundation’s Partner for Acrylic Coating Products, is a global leader in high performance sports surfaces. APT provides people around the world with safe, reliable, performance enhancing surfaces. APT’s Laykold Masters acrylic surfacing system will be the official surface of an estimated 500 mini-pitches. For more information on APT, please visit www.sportsbyapt.com.

  • AstroTurf

    For athletes and soccer enthusiasts, AstroTurf® is redefining how synthetic soccer fields are built and perform. The brand offers advanced, state-of-the-art synthetic turf systems with proprietary engineered technologies. A growing number of clubs, high schools, colleges, professional sports teams and municipalities continue to select AstroTurf’s LigaTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit the company’s recently redesigned website, www.astroturf.com/soccer. - See more at: https://ussoccerfoundation.org/article/astroturf-partners-with-the-u.s.-soccer-foundation-as-a-national-partner-for-field-building-program#sthash.FL8E8bAM.dpuf

  • CHA

    CHA Sports, the Foundation's Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport's full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com

  • The DICK'S Sporting Goods Foundation

    DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation believe that participation in sports makes people better. Since 2014, DICK’S and The DICK’S Foundation have pledged more than 0 million to support youth sports teams and leagues in need.  Through our Sports Matter initiative we strive to increase awareness for underfunded youth athletics nationwide and provide much-needed support through equipment, uniform and monetary donations. For more information on Sports Matter, visit SportsMatter.org.

  • Hunter

    Hunter Industries, the Foundation's National Partner for Irrigation Equipment, is one of the world's leading manufacturers of irrigation equipment for turf, landscape and soccer fields.  Hunter Industries' focus is on landscape irrigation with a significant part of its business centering on the proper care and maintenance of sports turf. For more information, please visit hunterindustries.com. Please contact Lynda Wightman, 406-273-3073, lynda.wightman@hunterindustries.com with any questions regarding the U.S. Soccer Foundation's grants program.

  • Johnson & Johnson

    Johnson & Johnson, the Foundation’s grant partner, is dedicated to supporting the next generation of female leaders by providing greater access to girls’ youth soccer programming in underserved communities nationwide. As the world’s largest and most broadly based healthcare company, Johnson & Johnson strives to create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. For more information, please visit www.jnj.com.

  • Kwik Goal

    Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.

  • MLS WORKS

    MLS WORKS, Major League Soccer's community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.

  • Musco

    As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.

  • SCORE Sports

    SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.

  • Soccer.com

    Soccer.com, the Foundation's National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.

  • Target

    Target announced a national partnership with Safe Spaces to Play in 2017, along with a million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.

  • TGI Worldwide

    TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.

    For more information on our services, please visit https://www.worldwidetgi.com or contact Mike Squire at msquire@worldwidetgi.com / Phone: 312-371-5852.

  • World Soccer Shop

    Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.

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