'SOCCER DAY' IN NEW YORK CITY TO TAKE PLACE ON OCTOBER 15
October 3, 2018
U.S. Soccer Foundation
New York, NY – To celebrate the opening of the next 10 New York City Soccer Initiative mini-soccer pitches, New York City FC (NYCFC) and partners (the Mayor’s Fund to Advance NYC, the U.S. Soccer Foundation, adidas, and Etihad Airways) will be hosting an unprecedented ‘Soccer Day’ throughout the five boroughs of New York City on Monday, October 15.
Launched in 2016, the New York City Soccer Initiative is a first-of-its-kind $3 million public-private partnership to build and maintain 50 soccer pitches in underserved NYC neighborhoods in just five years, and provide free programming for New York City school children, focused on healthy, active living, and mentorship. Together, the partners have a shared goal to repurpose underutilized public spaces in underserved neighborhoods into safe places to promote physical health and youth development and community engagement where soccer is not always accessible. This model has been rolled out in other urban neighborhoods throughout the country since the Initiative’s inception.
On October 15, the New York City Soccer Initiative partners will proudly open the next group of 10 brand new soccer pitches (outlined below); 20 total pitches will be in use by the end of 2018. To celebrate this exciting milestone, City organizations and local communities will come together around ‘Soccer Day’ in New York City. The day will include:
- An official ribbon cutting ceremony at Hostos-Lincoln Academy of Science/P.S. X010/I.S. 584/University Prep Charter High School in the South Bronx.
- Surprise guests to attend, including: NYCFC first team players, Roger Bennett (of Men in Blazers), etc.
- Readings from a City-wide youth poetry contest about soccer.
- A series of small-sided soccer games to follow for local children.
- WNYE-FM’s “Soccer in the City” community impact segment to be recorded from this pitch.
- Local ribbon cuttings and soccer festivals to take place on all 10 of the new soccer pitches across the five boroughs.
- Goya Foods to host youth clinics on two of the new pitches.
- To celebrate NYCFC clinching playoffs for a third year in a row, the Club will be gifting more than 300 tickets to local students to attend the first home playoff match at Yankee Stadium.
- YES’ programming lineup that afternoon and evening will be filled with soccer-themed shows, including the premieres of several NYCFC and Manchester City specials.
- A soccer takeover on YES Network
First Lady Chirlane McCray, Chair of The Mayor's Fund to Advance New York, shared her thoughts:
"The 10 additional soccer fields built by the New York City Soccer Initiative creates safe spaces for hundreds of children and their families to come together for exercise and social activity. Soccer, like other team sports, teaches young people how to work together, and lays a strong foundation for good health and friendships among our youngest New Yorkers. This combined effort between the Mayor's Fund and the partners of the New York City Soccer Initiative is one of the many ways public-private partnerships make our great City even greater."
NYC Parks Commissioner, Mitchell J. Silver, FAICP, remarked:
“Soccer is a great team sport with international appeal. We’re thankful to the Mayor’s Office, NYCFC and all of the partners involved in the New York City Soccer Initiative. The new pitches at Playground 62 in Queens and Castle Hill Playground in the Bronx will give kids a kick-start to lead healthier and more active lifestyles.”
President of NYCFC, Jon Patricof, continued:
“Soccer Day in New York City will be a first-of-its-kind celebration of our sport and is a testament to how soccer is continuing to grow throughout our City. We have a fantastic lineup of soccer activity planned for the local communities with our players, fans and terrific partners. There are many different ways to get involved from joining one of the soccer festivals to enjoying the soccer programming on our broadcast partners, YES Network and WNYE-FM.
The highlight of Soccer Day will be the opening of 10 new community pitches. Opening new pitches each fall has become a special annual event we look forward to. We have seen how these pitches have become community hubs that bring people together around soccer and we are proud to be a leader in increasing access to our sport and safe places to play.”
President and CEO of the U.S. Soccer Foundation, Ed Foster-Simeon, commented:
“Since the start of this initiative, it’s been exciting to see the power of these new pitches to bring entire communities together around the game we all love. We’re excited to continue to open new pitches across the city and work with our partners to ensure that all youth have the opportunity to play the game, embrace a healthy lifestyle, and learn critical life skills that help them succeed on and off the pitch.”
Aaron Maines, Sports Marketing Director, adidas Soccer US, added:
“These ten new fields mark a huge and exciting milestone for the NYCSI, and we’re honored to work with these terrific partners towards our shared goal of opening 50 new soccer fields in New York City. At adidas, we truly believe that through sport, we have the power to change lives, and we’re proud to be a part of this project to help bring more sports to more kids, allowing them to build a sense of team and community that will benefit them now and in their futures.”
Patrick Pierce, Vice President of Marketing Partnerships at Etihad Airways, concluded:
“Soccer is a sport that is close to our hearts at Etihad Airways, with several longstanding partnerships and programs in place to help promote and advance the sport worldwide. We are particularly proud to be working alongside partners on the New York City Soccer Initiative, which will prove an inspiring source of positive change for many youth throughout the city.”
New York City Soccer Initiative Year Two:
10 new sites and 11 new pitches will be open by the end of 2018
- Hostos-Lincoln Academy of Science/ P.S. X010/I.S. 584/University Prep Charter High School (Woodstock, Bronx)
- I.S. 384 Frances E. Carter/ P.S. 053 (Bushwick, Brooklyn)
- Playground 62/P.S. 220 Edward Mandel (Forest Hills/Corona, Queens)
- The Police Officer Rocco Laurie Intermediate School 72 (New Springville, Staten Island) Note: Two pitches will open at this school
- P.S. 180 Hugo Newman (Harlem, Manhattan)
- M.S. 180 Dr. Daniel Hale Williams (Baychester, Bronx)
- Castle Hill Playground/Castle Hill Middle School/Linden Tree Elementary School (Parkchester, Bronx)
- Thomas C. Giordano Middle School 45/P.S. 46 Edgar Allan Poe (Belmont, Bronx)
- Riverdale Avenue Community School P.S. 446/Riverdale Avenue Middle School (Brownsville, Brooklyn)
- Junior High School 123 James M. Kieran/The School for Inquiry and Social Justice (Soundview, Bronx) Note: Under construction as of October 15
adidas, the Foundation's Safe Places to Play - Mini-Pitch Partner, supports providing children in underserved communities with safe play spaces nationwide. adidas strives to be the globally leading and most popular sporting goods brand. Dedicated to innovation, adidas embraces creativity and seeks to be socially responsible in all facets of its brand. For more information, please visit adidas.com.
All Sports Enterprises, Inc.
All Sports Enterprises, Inc. is the U.S. Soccer Foundation's preferred artificial turf supplier and installer. Whether you are building a new, or renovating an existing facility, All Sports Enterprises, Inc. has the materials and professional installation crews to outfit your entire complex. With over 30 different manufacturers to choose from, All Sports Enterprises, Inc. will assist you in selecting the right products for the right application. Its intallation crews are experienced, certified, and will work with you and your staff to make sure your project is a complete success.
APT (Advanced Polymer Technology), the Foundation’s Partner for Acrylic Coating Products, is a global leader in high performance sports surfaces. APT provides people around the world with safe, reliable, performance enhancing surfaces. APT’s Laykold Masters acrylic surfacing system will be the official surface of an estimated 500 mini-pitches. For more information on APT, please visit www.sportsbyapt.com.
CHA Sports, the Foundation's Supplier for Soccer Facility Design and Planning Services, provides community partners with expertise in soccer facility design. CHA Sport's full service approach allows the company to build world-class projects without breaking budgets. For more information, please visit chacompanies.com.
Hunter Industries, the Foundation's National Partner for Irrigation Equipment, is one of the world's leading manufacturers of irrigation equipment for turf, landscape and soccer fields. Hunter Industries' focus is on landscape irrigation with a significant part of its business centering on the proper care and maintenance of sports turf. For more information, please visit hunterindustries.com. Please contact Lynda Wightman, 406-273-3073, firstname.lastname@example.org with any questions regarding the U.S. Soccer Foundation's grants program.
Johnson & Johnson
Johnson & Johnson, the Foundation’s grant partner, is dedicated to supporting the next generation of female leaders by providing greater access to girls’ youth soccer programming in underserved communities nationwide. As the world’s largest and most broadly based healthcare company, Johnson & Johnson strives to create healthier communities, and put a healthy mind, body and environment within reach of everyone, everywhere. For more information, please visit www.jnj.com.
Kwik Goal, the Foundation’s Official Supplier for goals, seating, boundary equipment, training equipment and coaching accessories, will be supporting a variety of Foundation programs and initiatives including: Soccer for Success, National Training and the Safe Places to Play program. Over thirty years ago, Kwik Goal was founded on the revolutionary concept of providing transportable goals for coaches at all age levels. Since that time, Kwik Goal has continued to focus on helping coaches and soccer programs create safe and dynamic learning environments by supplying high quality, safety tested soccer goals, field equipment and training equipment to the domestic and international market. For more information, please visit Kwikgoal.com.
MLS WORKS, Major League Soccer's community outreach initiative, is dedicated to addressing important social issues and serves as a platform for both League and club philanthropic programs. MLS WORKS seeks to establish Major League Soccer as a leader for improving the lives of people through sport. MLS WORKS is committed to improving the communities where we live and play our games by executing national programs and legacy projects, charitable giving campaigns, and undertaking various initiatives in underserved communities.
MTJ Sports is honored to be a corporate partner with the U.S. Soccer Foundation and its Safe Places To Play program. We believe in working with our customers as a true business partnership. We cultivate & drive healthy relationships through our core business values and provide premier turnkey services for sports surfaces & equipment from design & manufacturing all the way through the installation process. For more information please visit our website at www.mtjsports.com or contact our president, Mats Jonmarker, directly via email at email@example.com.
As a proud corporate partner of the U.S. Soccer Foundation, Musco is dedicated to helping the major charitable arm of American soccer create new opportunities through high-quality sports lighting. Their Total Light Control—TLC for LED™ technology is engineered as a system with lighting, structural, and electrical components designed to work together for streamlined installation and long-term reliability. TLC for LED delivers superior field lighting while eliminating glare and spill from impacting surrounding neighborhoods. And Musco’s long-term warranty covering parts and labor means U.S. Soccer Foundation partners don’t have to handle any maintenance on their system, or pay for it, for 25 years. Visit https://ussoccerfoundation.org/grants/ to learn more about the grant program and application process.
SCORE Sports, the preferred provider of shin guards to the Foundation’s Soccer for Success program, is a family-owned and operated business specializing in sports equipment, uniforms and apparel. SCORE is an industry leader and has been involved in the sports community for over 40 years. SCORE outfits athletes with high-quality uniforms that SCORE develops, designs and manufactures in the U.S. SCORE takes pride in working with various non-profit groups and causes to give back to athletes who may need some extra support to play the game they love. SCORE is environmentally cautious with the materials it uses for its products and does its part in minimizing our environmental footprint. SCORE proudly offers a wide variety of products to provide customers with a one-stop shop for all your soccer needs. For more information, please visit scoresports.com.
Soccer.com, the Foundation's National Partner for Soccer Equipment and Uniforms, was founded in 1984 to provide high quality soccer gear at reasonable prices through its nationally circulated catalog. Soccer.com embodies a passion for the game that extends to the people who play, coach and support soccer. For more information, please visit soccer.com.
Sport Court®, the Foundation's Supplier for Futsal Surfaces, has been the industry leader in modular athletic flooring for over 30 years. With more than 50,000 installations worldwide, and the largest and most experienced network of authorized dealers, Sport Court® delivers innovative, durable, high-performance solutions for a variety of sports and activities. For more information, please visit sportcourt.com. Please contact Lauren Gillian at firstname.lastname@example.org for any questions regarding Sport Court's corporate partnership with the U.S. Soccer Foundation.
Target announced a national partnership with Safe Spaces to Play in 2017, along with a million commitment to build 100 new soccer play spaces with the U.S. Soccer Foundation by 2020. This is the latest initiative in the Minneapolis-based retailer’s multi-dimensional approach to the sport of soccer, bringing the game to more kids and families across the country, and unlocking access and increasing involvement at all levels.
TGI Worldwide, the Foundation’s National Partner for Visual Branding (Signage, Event Décor, Pageantry, Sponsorship Activation), Perimeter Field Board Systems, Creative Services and Event Operations is proud to support a variety of initiatives and programs throughout the United States. Headquartered in the U.S., TGI is an internationally recognized sports marketing company delivering high profile Visual Branding, Live Event Management, LED, and cutting edge Digital Sports Applications to enrich the experience at major events and deliver commercial impact for sponsors and partners. The company has a 20-year history in providing its various solutions for many top-tier domestic and international events, organizations, teams and companies, with proven success and turn-key solutions across 1000+ events, 160+ cities and 50+ countries globally.
World Soccer Shop
Launched in 2001, World Soccer Shop is an online soccer retailer based in Birmingham, Alabama. It carries one of the world’s widest selections of officially-licensed products from the sport’s top brands and teams. World Soccer Shop is passionate about soccer and endeavors to spread the beautiful game around the world, especially to those in areas of need. For more information, please visit www.worldsoccershop.com.