ALLSTATE ANNOUNCES PARTNERSHIP WITH THE U.S. SOCCER FOUNDATION'S PASSBACK PROGRAM TO COLLECT AND REDISTRIBUTE SOCCER EQUIPMENT TO UNDERSERVED COMMUNITIES
May 10, 2016
U.S. Soccer Foundation
NORTHBROOK, Ill. – May 10, 2016 – Allstate Insurance Company announced today it will be an official partner of the U.S. Soccer Foundation’s Passback program. Since its inception in 1991, Passback has collected and redistributed more than one million pieces of soccer equipment to youth in underserved communities throughout the United States. An official sponsor of Major League Soccer (MLS) and the Mexican National Team (MNT), Allstate shares a mutual passion for the sport and a well-established history of supporting grassroots community initiatives to help the next generation of soccer fans and players.
On May 14, Allstate will host a kickoff event in Dallas at the Copa Alianza Tournament in Trinity View Park. Soccer players and their families can come together at the event to celebrate the sport and give back to their community. As some of the top amateur soccer talent in the area take to the field, fans will have the opportunity to meet former U.S. Men’s National Team and MLS legend Brian McBride and Mexican National Team legend Adolfo Rios. McBride and Rios will be on-hand to collect donations of new and gently-used soccer equipment and gear as part of Allstate’s partnership with the Passback program and mission to support the local community.
“Allstate shares its passion for soccer with the millions of fans across the country and around the world, and there’s no better way to celebrate them than with community empowerment initiatives like the Passback program,” said Pam Hollander, vice president of marketing for Allstate Insurance Company. “We are thrilled to partner with Passback to make a lasting impact on the soccer community and support future generations of this great sport.”
Throughout the year, Allstate will host community collection events ahead of select MNT and MLS matches and during select Copa Alianza Tournaments. Donations can also be made at the Allstate Fan Zone or Fútbol Fiesta – a fun and interactive experience where fans can take part in family-friendly activities and meet Adolfo Rios or Brian McBride before MNT and MLS matches.
The full schedule follows:
Date Event Location and Venue
5/14-5/15 Copa Alianza Tournament Dallas, TX - Trinity View Park
5/28 MNT International Friendly Atlanta, GA - Georgia Dome
5/28-5/29 Copa Alianza Tournament Houston, TX - Cullen Park
6/1 MNT International Friendly San Diego, CA - Qualcomm Stadium
6/11-6/12 Copa Alianza Tournament Atlanta, GA - Wade-Walker Park
7/2-7/3 Copa Alianza Tournament Denver, CO - Dick's Sporting Goods Park
7/23-7/24 Copa Alianza Tournament Chicago, IL - Naperville Polo Grounds
7/28 MLS All-Star San Jose, CA - Avaya Stadium
8/13-8/14 Copa Alianza Tournament San Francisco, CA - Morgan Hill Outdoor Sports Complex
8/27-8/28 Copa Alianza Tournament Los Angeles, CA - San Bernardino Soccer Complex
9/3-9/4 Copa Alianza Tournament El Paso, TX - Westside Sports Complex
9/17-9/18 Copa Alianza Tournament Miami, FL - TBD
10/7 MNT International Friendly Nashville, TN - Tennessee Nissan Stadium
10/11 MNT International Friendly East Rutherford , NJ - MetLife Stadium
TBD MLS Cup TBD
To reward those taking action in their communities, Allstate and the Passback program will distribute Soccer.com gift cards specifically to those who make a donation on-site at one of the scheduled Allstate activations throughout the year (schedule listed above). Additionally, Allstate will match community contributions by donating 1,500 new soccer balls, to be handed out along with donated equipment and gear to youth leagues across the country.
“The Passback program is excited to partner with Allstate to continue the positive work they’ve had within the soccer community over the years. We look forward to working together to provide equipment to those who love the sport but may not have the resources to play,” said Ed Foster-Simeon, President & CEO of the U.S. Soccer Foundation. “The Passback program allows people who love soccer to recycle their gear and enrich the lives of children at the same time.”
No stranger to supporting grassroots initiatives in the soccer community, Allstate has been bringing communities together around the soccer field for years. Through its ongoing sponsorship of MNT and MLS, the company has demonstrated its commitment to the sport and had a positive impact on youth soccer leagues across the country. A company that prides itself on keeping its customers in good hands, Allstate’s partnership with Passback is a natural fit and creates opportunities to connect with soccer fans and give back to the community on a larger scale.
For more information on the U.S. Soccer Foundation’s Passback program, including how to donate, please visit www.passback.org.
About the U.S. Soccer Foundation
The U.S. Soccer Foundation’s programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization. For more information, visit www.ussoccerfoundation.org, or follow us on Twitter at @ussoccerfndn and Facebook at www.facebook.com/ussoccerfoundation.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Now celebrating its 85th anniversary as an insurer, Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2015, The Allstate Foundation, Allstate, its employees and agency owners gave $36 million to support local communities. Allstate employees and agency owners donated 230,000 hours of service across the country.
Allstate Media Relations
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All Sports Enterprises, Inc.
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